leadgrowgtm/claude-code-gtm/cold-email

Cold Email Skill

Write a two-step outbound sequence grounded in research. No templates. Every sequence is built from the specific pain and signal in the research doc.

Intake

Required before any output:

• ICP research doc (from icp-research skill) or equivalent company context
• Sender name and company
• Offer in one sentence (what you do, for who, what outcome)

Quality Gates

Every email must pass before output:

• [ ] Subject line is under 8 words, no clickbait
• [ ] Step 1 body is under 100 words
• [ ] Step 2 body is under 75 words
• [ ] No links in either step
• [ ] Pain referenced is specific to this company — not a generic claim
• [ ] CTA is one question, not a pitch

Output Format

# [Company] — Outreach Sequence
 
## Step 1
 
**Subject:** [under 8 words]
 
[Body — under 100 words]
 
---
 
## Step 2 (send day 4-5 if no reply)
 
**Subject:** Re: [same subject]
 
[Body — under 75 words, different angle from Step 1]

What Not To Do

• Don't open with "I noticed..." or "I came across your company..."
• Don't list features. Lead with the outcome or the pain.
• Don't include a calendar link in Step 1. The goal is a reply, not a booking.
• Don't write Step 2 as a guilt-trip bump. New angle only.