linuszz/business-planning-skills/customer-segmentation

## Customer Segmentation: [Market/Product]
 
### Segmentation Approach
 
**Methodology:** [Demographic/Behavioral/Needs-based/etc.]
**Data Sources:** [Surveys, transaction data, interviews, etc.]
**Sample Size:** [N = X customers]
 
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### Segment Overview
 
| Segment | Name | Size | Value | Key Trait |
|---------|------|------|-------|-----------|
| 1 | [Name] | X% | $Y M | [One defining characteristic] |
| 2 | [Name] | X% | $Y M | [One defining characteristic] |
| 3 | [Name] | X% | $Y M | [One defining characteristic] |
| 4 | [Name] | X% | $Y M | [One defining characteristic] |
 
---
 
### Detailed Segment Profiles
 
#### Segment 1: "[Evocative Name]"
**"One-line characterization"**
 
**Size & Value**
- % of customers: X%
- % of revenue: Y%
- Average order value: $Z
- Annual value: $W
 
**Who They Are**
- [Demographic/firmographic profile]
- [Key characteristics]
 
**What They Need**
- Primary need: [Description]
- Secondary need: [Description]
- Pain points: [List]
 
**How They Behave**
- Purchase frequency: [X times/year]
- Channel preference: [Online/Store/etc.]
- Decision criteria: [What matters most]
- Price sensitivity: [High/Medium/Low]
 
**How to Reach Them**
- Best channels: [List]
- Key messages: [List]
- Influencers: [Who they trust]
 
**Strategic Priority**
- Attractiveness: ⭐⭐⭐⭐⭐
- Competitive position: Strong/Medium/Weak
- Investment priority: High/Medium/Low
 
---
 
[Repeat for Segments 2-4]
 
---
 
### Segment Comparison Matrix
 
| Dimension | Segment 1 | Segment 2 | Segment 3 | Segment 4 |
|-----------|-----------|-----------|-----------|-----------|
| **Size** | 25% | 35% | 20% | 20% |
| **Revenue Share** | 40% | 30% | 15% | 15% |
| **Avg Revenue/Customer** | $500 | $250 | $200 | $180 |
| **Growth Rate** | 15% | 5% | 8% | -2% |
| **Profitability** | High | Medium | Low | Low |
| **Loyalty** | High | Medium | Low | Low |
| **Price Sensitivity** | Low | Medium | High | High |
| **Competitive Intensity** | High | Medium | Low | Low |
| **Our Share** | 30% | 20% | 10% | 5% |
| **Attractiveness** | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐ | ⭐ |
 
---
 
### Targeting Strategy
 
**Primary Targets (Invest)**
- Segment 1: [Rationale]
 
**Secondary Targets (Maintain)**
- Segment 2: [Rationale]
 
**Monitor (Harvest/Deprioritize)**
- Segment 3: [Rationale]
- Segment 4: [Rationale]
 
---
 
### Positioning by Segment
 
| Segment | Value Proposition | Key Message | Proof Points |
|---------|-------------------|-------------|--------------|
| Segment 1 | [Core benefit] | [Tagline] | [Evidence] |
| Segment 2 | [Core benefit] | [Tagline] | [Evidence] |
| Segment 3 | [Core benefit] | [Tagline] | [Evidence] |
| Segment 4 | [Core benefit] | [Tagline] | [Evidence] |
 
---
 
### Implementation Priorities
 
**Immediate (0-6 months)**
1. [Action for Segment 1]
2. [Action for Segment 2]
 
**Near-term (6-12 months)**
1. [Action for Segment 1]
2. [Action for Segment 3]
 
**Long-term (12+ months)**
1. [New segment development]
2. [Segment expansion]