linuszz/business-planning-skills/kpc-comb

Importance
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      P    Q    R    S    T    U    V
              Performance

## Key Purchase Criteria: [Product/Category]
 
### Criteria Analysis
 
| Criterion | Importance (1-10) | Our Performance | Competitor A | Gap |
|-----------|-------------------|-----------------|--------------|-----|
| Price | 9 | 6 | 8 | -2 |
| Quality | 8 | 9 | 7 | +2 |
| Features | 7 | 7 | 8 | -1 |
| Support | 6 | 5 | 6 | -1 |
| Brand | 5 | 8 | 9 | -1 |
| Speed | 4 | 9 | 7 | +2 |
 
### Comb Visualization
 

 
### Strategic Implications
 
**Strengths (Maintain):**
1. Quality - Strong competitive advantage
2. Speed - Differentiator in market
 
**Weaknesses (Improve):**
1. Price - Most important criterion, underperforming
2. Support - Gap vs. competitors
 
**Opportunities:**
1. Price repositioning
2. Support enhancement
 
### Action Plan
 
| Priority | Criterion | Action | Impact |
|----------|-----------|--------|--------|
| 1 | Price | Cost reduction / value messaging | High |
| 2 | Support | Investment in service | Medium |