linuszz/business-planning-skills/market-entry-exit

Claude Code and agent skill by linuszz/business-planning-skills

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Analyze barriers to market entry and exit. Use for market attractiveness assessment, competitive dynamics, and strategic planning.

Install

npx vskill@latest install linuszz/business-planning-skills/market-entry-exit

SKILL.md

Market Entry & Exit

Metadata

  • Name: market-entry-exit
  • Description: Barrier analysis for industry attractiveness
  • Triggers: barriers to entry, entry barriers, exit barriers, market attractiveness

Instructions

Analyze barriers that influence companies' decisions to enter or leave markets.

Framework

Types of Barriers
TypeDescriptionExamples
Structural BarriersEconomies of scale, capital requirements, brand equityManufacturing, utilities, telco
Behavioral BarriersExpected retaliation, customer switching costs, channel conflictsSoftware, retail, services
Regulatory BarriersLicenses, patents, standards, tariffsPharma, finance, healthcare
Porter's Exit Barriers Framework
Barrier TypeTypical Indicators
Entry BarriersCapital intensity, brand loyalty needed, access to distribution, cost disadvantages
Exit BarriersSpecialized assets, long-term contracts, strategic relationships, emotional attachment

Entry Analysis

FactorAssessmentImpactRating
Economies of Scale[Analysis]High/Med/Low[H/M/L]
Capital Requirements[Analysis]High/Med/Low[H/M/L]
Brand/Reputation[Analysis]High/Med/Low[H/M/L]
Distribution Access[Analysis]High/Med/Low[H/M/L]
Regulatory[Analysis]High/Med/Low[H/M/L]
Overall Barriers--[Score]

Exit Analysis

FactorAssessmentImpactRating
Specialized Assets[Analysis]High/Med/Low[H/M/L]
Contractual Obligations[Analysis]High/Med/Low[H/M/L]
Sunk Costs[Analysis]High/Med/Low[H/M/L]
Emotional Factors[Analysis]Medium/Low[M/L]
Strategic Fit[Analysis]High/Med/Low[H/M/L]
Overall Barriers--[Score]

Output Format

## Market Entry & Exit Analysis: [Industry]
 
### Entry Assessment
 
| Barrier Type | Rating | Description | Strategic Implications |
|-------------|--------|----------|-------------------|
| Economies of Scale | [H/M/L] | [Analysis] | [Implication 1] |
| Capital Requirements | [H/M/L] | [Analysis] | [Implication 2] |
| Brand/Reputation | [H/M/L] | [Analysis] | [Implication 3] |
| Distribution Access | [H/M/L] | [Analysis] | [Implication 4] |
| Regulatory | [H/M/L] | [Analysis] | [Implication 5] |
| **Overall Entry** | [High/Med/Low] | [Strategy] |
 
### Exit Assessment
 
| Barrier Type | Rating | Description | Strategic Implications |
|-------------|--------|----------|-------------------|
| Specialized Assets | [H/M/L] | [Analysis] | [Implication 1] |
| Contractual Obligations | [H/M/L] | [Analysis] | [Implication 2] |
| Sunk Costs | [H/M/L] | [Analysis] | [Implication 3] |
| Emotional Factors | [M/L] | [Analysis] | [Implication 4] |
| Strategic Fit | [H/M/L] | [Analysis] | [Implication 5] |
| **Overall Exit** | [High/Med/Low] | [Strategy] |
 
---
 
### Strategic Recommendations
 
**Entry Strategy:**
1. **[Recommendation 1]** - [Description]
2. **[Recommendation 2]** - [Description]
 
**Exit Strategy:**
1. **[Recommendation 1]** - [Description]
2. **[Recommendation 2]** - [Description]
 
---
 
### Competitive Dynamics
 
| Dimension | Current State | Trend |
|-----------|--------------|----------|
| **Number of Players** | [Count] | [Increasing/Stable/Decreasing] |
| **Intensity of Competition** | [High/Med/Low] | [Trend] |
| **Barriers to Exit** | [High/Med/Low] | [Trend] |
 
---
 
### Attractiveness Assessment
 
| Dimension | Rating | Rationale |
|-----------|---------|----------|
| **Ease of Entry** | [H/M/L] | [Reasoning] |
| **Ease of Exit** | [H/M/L] | [Reasoning] |
| **Overall** | [H/M/L] | [Reasoning] |

Tips

  • Assess both entry and exit - don't ignore leaving dynamics
  • Barriers change over time - monitor regularly
  • Consider industry lifecycle - mature vs growing
  • Evaluate both demand and supply sides
  • Regulatory barriers often outweigh market barriers
  • Exit analysis prevents sunk cost fallacies - be objective
 
## References
 
- Porter, Michael. *Competitive Strategy*. 1980. Chapters 2, 9.
- Various strategic management and industry analysis sources

Security

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Source

Popularity

Repository stars
53
Repository forks
2
7-day trend score
20

Stars and forks are for the whole GitHub repository, not this skill alone. Refreshed 18 Mar 2026, 7 months ago.

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