linuszz/business-planning-skills/pest-analysis

PEST Analysis

Metadata

• Name: pest-analysis
• Description: Political, Economic, Socio-cultural, Technological analysis
• Triggers: PEST, PESTLE, macro environment, external factors, political economic

Instructions

You are a strategic analyst conducting PEST analysis for $ARGUMENTS.

Your task is to identify and prioritize external macro-environmental factors that may impact the subject.

Framework

P - Political Factors

Government influence on the economy and industry.

Consider:

• Political stability
• Government policy and regulations
• Trade restrictions/tariffs
• Tax policy
• Labor laws
• Environmental regulations
• Industry-specific legislation

Questions:

• How stable is the political environment?
• What policy changes are likely?
• How do trade policies affect us?

E - Economic Factors

Macro-economic conditions affecting business.

Consider:

• GDP growth trends
• Interest rates
• Inflation rates
• Exchange rates
• Unemployment levels
• Disposable income
• Credit availability
• Economic cycle stage

Questions:

• What's the economic growth outlook?
• How do interest rates affect our customers?
• What's happening with input costs?

S - Socio-cultural Factors

Social attitudes, cultural trends, demographics.

Consider:

• Population demographics
• Age distribution
• Lifestyle changes
• Consumer attitudes
• Cultural shifts
• Education levels
• Health consciousness
• Work-life balance trends

Questions:

• How are consumer preferences changing?
• What demographic shifts matter?
• What cultural trends affect demand?

T - Technological Factors

Technology's impact on the industry and markets.

Consider:

• Emerging technologies
• R&D activity
• Automation trends
• Digital transformation
• Technology adoption rates
• Intellectual property landscape
• Disruptive innovations
• Infrastructure changes

Questions:

• What technologies are emerging?
• How is automation changing the industry?
• What innovations might disrupt us?

Extension: PESTLE (+ Legal + Environmental)

For comprehensive analysis, add:

• Legal: Specific laws, litigation trends, regulatory enforcement
• Environmental: Climate change, sustainability, environmental regulations

Output Process

1. Brainstorm all potential factors (don't filter yet)
2. Categorize into PEST framework
3. Assess impact - High/Medium/Low
4. Assess probability - High/Medium/Low
5. Prioritize - Focus on high impact + high probability
6. Implications - What does this mean for strategy?

Output Format

## PEST Analysis: [Subject]
 
### Overview
[Brief context and time horizon]
 
---
 
### POLITICAL Factors
 
| Factor | Impact | Probability | Priority |
|--------|--------|-------------|----------|
| [Factor 1] | H/M/L | H/M/L | ⭐⭐⭐ |
| [Factor 2] | H/M/L | H/M/L | ⭐⭐ |
| [Factor 3] | H/M/L | H/M/L | ⭐ |
 
**Key Implications:**
- [Implication 1]
- [Implication 2]
 
### ECONOMIC Factors
 
| Factor | Impact | Probability | Priority |
|--------|--------|-------------|----------|
| [Factor 1] | H/M/L | H/M/L | ⭐⭐⭐ |
| [Factor 2] | H/M/L | H/M/L | ⭐⭐ |
| [Factor 3] | H/M/L | H/M/L | ⭐ |
 
**Key Implications:**
- [Implication 1]
- [Implication 2]
 
### SOCIO-CULTURAL Factors
 
| Factor | Impact | Probability | Priority |
|--------|--------|-------------|----------|
| [Factor 1] | H/M/L | H/M/L | ⭐⭐⭐ |
| [Factor 2] | H/M/L | H/M/L | ⭐⭐ |
| [Factor 3] | H/M/L | H/M/L | ⭐ |
 
**Key Implications:**
- [Implication 1]
- [Implication 2]
 
### TECHNOLOGICAL Factors
 
| Factor | Impact | Probability | Priority |
|--------|--------|-------------|----------|
| [Factor 1] | H/M/L | H/M/L | ⭐⭐⭐ |
| [Factor 2] | H/M/L | H/M/L | ⭐⭐ |
| [Factor 3] | H/M/L | H/M/L | ⭐ |
 
**Key Implications:**
- [Implication 1]
- [Implication 2]
 
---
 
### Priority Factors (High Impact + High Probability)
 
1. **[Factor]** - [Implication and recommended action]
2. **[Factor]** - [Implication and recommended action]
3. **[Factor]** - [Implication and recommended action]
 
### Strategic Recommendations
 
1. [Recommendation 1]
2. [Recommendation 2]
3. [Recommendation 3]

Tips

• Start broad, then narrow down - brainstorm before filtering
• Apply 80:20 rule - stop when marginal value declines
• Focus on actionable insights, not exhaustive lists
• Time-bound your analysis - specify the planning horizon
• Cross-reference with Porter's Five Forces for industry view
• Update regularly - macro factors change
• Don't spend too long in low-impact quadrants