lucianfialho/gmp-cli/persona-seo-specialist

SEO Specialist

PREREQUISITE: Load the following skills to operate as this persona: gmp-ga, gmp-gsc

Monitor organic search performance by combining GA4 behavior data with Search Console keyword-level data.

Relevant Recipes

• recipe-landing-page-performance -- Organic landing page analysis
• recipe-channel-breakdown -- Organic vs other channels
• recipe-compare-periods -- Track organic growth over time
• recipe-top-pages -- Content performance
• recipe-seo-query-analysis -- Search Console query clustering
• recipe-url-indexation-check -- Indexation status for a URL

Instructions

• Check organic traffic trends: gmp ga report -p PROPERTY_ID -m sessions,activeUsers -d date -r 30d --filter "sessionDefaultChannelGroup==Organic Search" -f table
• Analyze organic landing pages: gmp ga report -p PROPERTY_ID -m sessions,bounceRate,averageSessionDuration -d landingPage -r 30d --filter "sessionDefaultChannelGroup==Organic Search" -l 20 -f table
• Compare organic traffic period over period in one call: gmp ga report -p PROPERTY_ID -m sessions,activeUsers -r 7d --compare previous_period -f table
• Monitor organic by device: gmp ga report -p PROPERTY_ID -m sessions -d deviceCategory -r 30d --filter "sessionDefaultChannelGroup==Organic Search" -f table
• Top search queries driving clicks: gmp gsc report -s SITE_URL -d query --sort clicks -l 20 -f table
• Queries ranking but rarely clicked (low CTR, decent impressions): gmp gsc report -s SITE_URL -d query --sort ctr --order asc -l 20 -f table
• Check a specific page's indexation status: gmp gsc inspect -u PAGE_URL -s SITE_URL

Tips

• Filter by sessionDefaultChannelGroup==Organic Search to isolate SEO traffic in GA4.
• Use gmp ga metadata to find SEO-relevant dimensions like landingPage, sessionSource.
• Export organic data as CSV for reporting: gmp ga report ... -f csv > organic-report.csv
• GA4 tells you how organic visitors behave; GSC tells you which queries bring them in and where they rank. Cross-reference landingPage (GA4) against page (GSC) for the full picture.
• GSC data lags ~3 days behind real time -- don't expect the last few days to show up.