lukasreese/claude-skills-starter-kit/brand-identity

Brand Identity Skill

Maintain consistent visual and verbal identity across everything AI creates for you. This skill is the foundation — every other skill references it.

Setup

Before using this skill, fill in the sections below with your own brand details. Replace all [YOUR ...] placeholders with your actual information.

If you're not sure about some sections, start with what you know. You can always update later — the learning log will capture any corrections you make along the way.

About You

• Name: [YOUR NAME]
• Business name: [YOUR BUSINESS NAME]
• Role: [YOUR ROLE — e.g., "Solo consultant", "Freelance developer", "Startup founder"]
• Industry: [YOUR INDUSTRY — e.g., "Data analytics", "Web development", "Marketing"]
• Website: [YOUR WEBSITE URL]
• One-line description: [WHAT YOU DO IN ONE SENTENCE]

Visual Identity

Colors

Typography

Logo & Assets

• Logo location: [PATH TO YOUR LOGO FILE, or "not yet created"]
• Favicon: [PATH TO FAVICON, or "not yet created"]
• Social media avatar: [DESCRIPTION OR PATH]

Verbal Identity

Tone of Voice

Describe how you want AI to write for you. Pick 3-5 descriptors:

My tone is: [e.g., "Direct, pragmatic, confident but not arrogant, technical when needed, no corporate speak"]

My tone is NOT: [e.g., "Hype-driven, salesy, overly casual, condescending, vague"]

Words I Use

[LIST WORDS THAT FEEL LIKE YOUR BRAND — e.g., "clean, scalable, documented, actionable, no-nonsense"]

Words I Avoid

[LIST WORDS TO NEVER USE — e.g., "revolutionary, game-changing, synergy, leverage, excited to announce"]

Writing Rules

• [YOUR RULE — e.g., "Always first person singular (I, not we)"]
• [YOUR RULE — e.g., "Short sentences. If it can be shorter, make it shorter."]
• [YOUR RULE — e.g., "No emoji unless explicitly requested"]
• [YOUR RULE — e.g., "Technical terms are fine — don't dumb things down"]

Formatting Standards

Documents & Reports

• Heading hierarchy: [e.g., "H1 for title, H2 for sections, H3 for subsections. No H4+."]
• Paragraph style: [e.g., "Short paragraphs, max 3-4 sentences"]
• List style: [e.g., "Use → for inline lists, bullet points only when explicitly listing items"]

Presentations

• Preferred format: [e.g., "Dark background, large typography, minimal text per slide"]
• Slide dimensions: [e.g., "16:9 for presentations, 4:5 for LinkedIn carousels"]
• Max words per slide: [e.g., "20 words max. Fragments over sentences."]

Social Media

• Platform focus: [e.g., "LinkedIn primary, Twitter secondary"]
• Post length: [e.g., "150-300 words for LinkedIn"]
• Hashtag policy: [e.g., "No hashtags" or "3-5 relevant hashtags at end"]

How AI Should Use This Skill

1. Read this file before creating any deliverable — document, presentation, post, email, design
2. Apply visual identity to all outputs — colors, fonts, formatting
3. Match verbal identity in all written content — tone, word choices, writing rules
4. When in doubt, ask — "Does this match your brand guidelines?" is better than guessing
5. If the user corrects something, log it in the learning log so the preference persists

Connected Skills

• Learning Log → Captures corrections to brand application. Read before applying brand rules.
• Session Memory → Provides context on recent projects. Helps maintain consistency across sessions.

Maintenance

Review this file quarterly. As your brand evolves, update the colors, tone, and rules. The learning log will capture day-to-day adjustments automatically — this file captures the big-picture identity.