lurx/smb-ai-skills-hub/ads-audit

Full Multi-Platform Ads Audit

Read ads/references/audit-process.md for the shared process, PASS/WARNING/FAIL grading, health-score format, priority definitions, Quick Wins criteria, and output conventions.

Process (audit-specific)

1. Validate: confirm at least one platform's data is available before proceeding
2. Detect business type from account signals (products, funnel, average order value, B2B/B2C)
3. Identify active platforms: determine which platforms are in use
4. Run each active platform's audit sequentially, applying the corresponding sibling skill's logic yourself (ads-google, ads-meta, ads-linkedin, ads-tiktok, ads-microsoft): evaluate that platform's checks, thresholds, and category weights inline
5. Validate: verify each platform audit produced a valid score with required fields before aggregating
6. Score: calculate per-platform and aggregate Ads Health Score (0-100)
7. Report: generate prioritized action plan with Quick Wins

Data Collection

Ask the user for available data. Accept any combination:

• Google Ads: account export, Change History, Search Terms Report
• Meta Ads: Ads Manager export, Events Manager screenshot, EMQ scores
• LinkedIn Ads: Campaign Manager export, Insight Tag status
• TikTok Ads: Ads Manager export, Pixel/Events API status
• Microsoft Ads: account export, UET tag status, import validation results

If no exports available, audit from screenshots or manual data entry.

Scoring

Read ads/references/scoring-system.md for full algorithm.

Per-Platform Weights

Aggregate Score

Aggregate = Sum(Platform_Score x Platform_Budget_Share)

Grades per the shared scale in ads/references/audit-process.md.

Output Files

• ADS-AUDIT-REPORT.md: Comprehensive multi-platform findings
• ADS-ACTION-PLAN.md: Prioritized recommendations (Critical > High > Medium > Low)
• ADS-QUICK-WINS.md: Items fixable in <15 minutes with high impact

Report Structure

Executive Summary

• Aggregate Ads Health Score (0-100) with grade
• Per-platform scores
• Business type detected
• Active platforms identified
• Top 5 critical issues across all platforms
• Top 5 quick wins across all platforms

Per-Platform Sections

Each platform section includes:

• Platform Health Score with grade
• Category breakdown with pass/warning/fail per check
• Platform-specific Quick Wins
• Detailed findings with remediation steps

Cross-Platform Analysis

• Budget allocation assessment (actual vs recommended)
• Tracking consistency (are all platforms tracking the same events?)
• Creative consistency (is messaging aligned across platforms?)
• Attribution overlap (are platforms double-counting conversions?)

Strategic Recommendations

• Platform prioritization based on business type
• Budget reallocation recommendations
• Scaling opportunities (platforms/campaigns ready to scale)
• Kill list (campaigns/ad groups to pause immediately)

Priority definitions and Quick Wins criteria: see ads/references/audit-process.md.