madappgang/claude-code/content-brief

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Content brief template and creation methodology for SEO-optimized content. Use when preparing briefs for writers or planning new content pieces.

Install

npx vskill@latest install madappgang/claude-code/content-brief

SKILL.md

plugin: seo updated: 2026-01-20

Content Brief

When to Use

  • Preparing briefs for content writers
  • Planning new content pieces
  • Documenting SEO requirements for articles
  • Aligning content with keyword research

Brief Creation Methodology

Step 1: Keyword Research
  1. Identify primary keyword (highest priority)
  2. Identify 3-5 secondary keywords
  3. Extract People Also Ask questions
  4. Note search intent (informational/commercial/transactional)
Step 2: SERP Analysis
  1. Analyze top 10 ranking pages
  2. Note average word count
  3. Identify common content format (listicle, guide, etc.)
  4. Find content gaps (topics competitors miss)
Step 3: Outline Creation
  1. Create H1 with primary keyword
  2. Plan H2s to cover required topics
  3. Plan H3s for detailed sections
  4. Map keywords to specific sections
Step 4: Requirements Definition
  1. Set word count target (based on competitors + 20%)
  2. Define E-E-A-T requirements
  3. Specify internal linking targets
  4. Set readability target (Flesch 60-70)

Brief Template

markdown
---
plugin: seo
updated: 2026-01-20
type: content-brief
created_by: {agent_or_command}
created_at: {timestamp}
keyword: "{keyword}"
session_id: {session_id}
session_path: {session_path}
status: complete
---
plugin: seo
updated: 2026-01-20
# Content Brief: {Title}
## Target Keyword
-**Primary**: {keyword}
-**Secondary**: {keyword2}, {keyword3}, {keyword4}
-**Questions to Answer**:
1.{PAA question 1}
2.{PAA question 2}
3.{PAA question 3}
## Search Intent
-**Type**: Informational | Commercial | Transactional
-**User Goal**: {what user wants to accomplish}
## Content Specifications
-**Word Count**: {min}-{max} words
-**Format**: {article, listicle, guide, comparison}
-**Tone**: {professional, conversational, technical}
-**Target Audience**: {description}
## Required Sections
1.**{H2: Section topic}** - {brief description of what to cover}
2.**{H2: Section topic}** - {brief description}
3.**{H2: Section topic}** - {brief description}
4.**{H2: Section topic}** - {brief description}
## Featured Snippet Opportunity
-**Type**: {paragraph, list, table}
-**Target Query**: {question to answer}
-**Format**: {how to structure the answer}
## Competitor Analysis
| Competitor | Word Count | Unique Angle | Gap |
|------------|------------|--------------|-----|
| {site1} | {count} | {angle} | {what they miss} |
| {site2} | {count} | {angle} | {what they miss} |
| {site3} | {count} | {angle} | {what they miss} |
## E-E-A-T Requirements
-**Experience**: {specific examples to include from first-hand experience}
-**Expertise**: {depth of coverage required, technical accuracy needs}
-**Authority**: {sources to cite, data to include}
-**Trust**: {claims to verify, transparency requirements}
## Internal Linking
-Link to: {list of existing content to link}
-Anchor text suggestions: {list}
## SEO Requirements Checklist
-[ ] Keyword in title and H1
-[ ] Keyword in first 100 words
-[ ] 1-2% keyword density
-[ ] Minimum 3 internal links
-[ ] At least 1 external authoritative link
-[ ] Meta title: 50-60 characters
-[ ] Meta description: 150-160 characters with CTA
-[ ] Flesch Reading Ease: 60-70

Quality Checklist

Before finalizing a brief, verify:

  • [ ] Primary keyword clearly defined
  • [ ] Search intent identified and explained
  • [ ] Word count based on competitor analysis
  • [ ] All PAA questions captured
  • [ ] Required sections cover all topics
  • [ ] E-E-A-T requirements specific and actionable
  • [ ] Internal linking targets identified
  • [ ] Featured snippet opportunity noted (if any)

Security

  • Security scanPassed, 100 of 100Pattern checks on the skill's files.
  • Model reviewPassed

Quality evaluation

  • Task evaluationNot runNo evaluation yet. Run one in Skill Studio.

Source

Popularity

Repository stars
277
Repository forks
32
7-day trend score
28

Stars and forks are for the whole GitHub repository, not this skill alone. Refreshed 8 May 2026, 5 months ago.

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