version: "1.0.0" name: editorial-minimal description: | Genre pack: Swiss-editorial design identity. Warm paper background, ink-black type, one vermillion accent, oversized serif display with monospaced labels, hairline grids, indexed sections, strict asymmetric composition. Use when the brief asks for a calm, editorial, print-inspired, or quietly premium feel. Stack on top of the design-taste core skill. triggers:

• "editorial minimal"
• "swiss design"
• "print inspired"
• "editorial landing page"
• "quiet premium"
• "newsletter aesthetic"

editorial-minimal

A single opinionated identity. When this pack is active, the entire page speaks one language: a printed broadsheet that happens to be a website.

1. PALETTE (Fixed)

• Paper background: #F5F1EA (warm off-white). Dark variant: #EFEAE1.
• Ink: #1A1A18 (near-black, warm). Secondary ink: #6B675E.
• Accent: vermillion #E34A2B (or a deep red like #C73E1D). One per page.
• Hairlines: rgba(26, 26, 24, 0.14).
• No other colors. No gradients anywhere. No dark-mode sections.

2. TYPOGRAPHY (Fixed)

• Display: a serif with character — Fraunces, Newsreader, or a strong system serif (Georgia, Charter). Sized clamp(2.8rem, 7vw, 6.5rem), tight leading (0.98–1.08), normal weight — let the size carry the voice.
• Labels / metadata: monospaced (IBM Plex Mono, SF Mono, ui-monospace) or small caps, uppercase, letterspacing 0.10–0.15em, 11–13px.
• Body: clean grotesk or the serif at 16–18px, 1.6–1.7 line-height, max-width 32–40em.
• Optional editorial flourish: italic serif pull-quotes, oversized drop figures ("01" at display size).

3. COMPOSITION (Fixed)

• Asymmetric split heroes: oversized type in a 7/12 column, a narrow index column (number + label) catching the remaining 5/12 on the right.
• Indexed sections: every section opens with a number ("01 — Approach") + a hairline top rule. The page should read as a table of contents.
• Hairline everywhere: 1px rules dividing columns, rows, and footer. Alignment must be exact — visible grid discipline.
• Rows over cards: features as an editorial index (numbered rows with rules between) rather than three rounded boxes. Where cards exist: square corners, paper-on-paper tonal panels (#EFEAE1), 1px ink hairline — never rounded-2xl, never shadow-first.
• Whitespace: hero padding ≥ 15vh, section gaps 96–160px.

4. CONTENT TREATMENT

• No emoji icons. Numbers, typographic marks (→, —, *), or a single drawn glyph if any.
• Metrics are editorial: present numbers as a mono typeset table with hairline rows — looks art-directed with zero assets.
• No screenshots in browser chrome. If a product visual is needed, use a tonal panel with type, or a clean full-bleed image with a hairline frame.
• CTAs: one solid vermillion square button + one text-only link in caps. Never two equal buttons.

5. MOTION (Almost None)

• One entrance: content fades/translates up 8–12px on scroll, 400ms, long ease.
• One micro-interaction: internal links underline on hover via background-size trick. No loops, no parallax orbs, no floating badges.

6. CHECKLIST (Fail the page if…)

• [ ] Any color beyond paper/ink/vermillion appears.
• [ ] Any rounded corner ≥ 6px on a major surface.
• [ ] Headline smaller than ~2.8rem or wider than ~22em.
• [ ] Body text column full-width.
• [ ] A centered, symmetrical hero.
• [ ] Emoji visible in the UI.

When in doubt: what would a Swiss broadsheet do?