manojbajaj95/claude-gtm-plugin/ph-content-recycling

Product Hunt Content Recycling

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

This skill helps you repurpose Product Hunt launch content across multiple channels to extend your launch impact.

When to Use This Skill

• After your PH launch
• Maximizing content ROI
• Building your content library
• Extending launch visibility
• Creating evergreen materials

The Content Recycling Framework

What You Created for PH

LAUNCH ASSETS:
├── Tagline
├── Description (short + long)
├── Maker comment
├── Gallery images (4-6)
├── Video demo
├── Thumbnail/GIF
├── Email templates
├── Social posts
└── Supporter materials

Where to Repurpose

DESTINATION CHANNELS:
├── Website (landing page, about, features)
├── Blog (launch story, learnings, how-to)
├── Documentation (README, quickstart)
├── Social media (ongoing posts)
├── Email marketing (sequences)
├── Other platforms (directories, communities)
├── Sales materials (decks, one-pagers)
└── PR/Media (press releases, pitches)

Channel-by-Channel Guide

1. Website Updates

Landing Page:

• Tagline → Headline
• Description → Value proposition section
• Gallery images → Feature screenshots
• Video → Hero or features section
• Maker comment → About section

Features Page:

• Gallery images → Feature highlights
• Demo video → Embedded walkthrough
• Description points → Feature list

About Page:

• Origin story from maker comment
• Mission/vision from description
• Team info (if mentioned)

Homepage Badge:

<!-- Product Hunt Badge -->
<a href="https://www.producthunt.com/posts/your-product">
  <img src="https://api.producthunt.com/widgets/embed-image/v1/top-post-badge.svg?post_id=YOUR_ID" />
</a>

2. Blog Content

Launch Announcement Post:

Title: "Introducing [Product]: [Tagline]"
 
Contents:
- What we launched (description)
- Why we built it (maker comment story)
- Key features (from gallery)
- Getting started (CTA)

Launch Retrospective:

Title: "What We Learned Launching on Product Hunt"
 
Contents:
- Our results (numbers)
- What worked
- What didn't
- Advice for others

Feature Deep-Dive (from each gallery image):

Title: "How [Feature] Helps You [Benefit]"
 
Contents:
- The problem (from description)
- Our solution (from demo)
- How to use it (new content)
- Results/examples

3. Documentation

README.md:

# [Product Name]
 
> [Tagline]
 
[Description - first paragraph]
 
![Product Screenshot](gallery-image-1.png)
 
## Features
 
-[Feature 1 from gallery]
-[Feature 2 from gallery]
-[Feature 3 from gallery]
 
## Getting Started
 
[Adapted from demo script]
 
## Support
 
[From maker comment closing]
 
---
 
🏆 Featured on Product Hunt: [Badge/Link]

Quick Start Guide:

• Adapted from demo video script
• Screenshots from gallery
• Step-by-step from description

4. Social Media (Ongoing)

Thread Formats:

Origin Story Thread:

1/ Just launched [Product] on Product Hunt! 🚀
 
Here's the story of why we built it...
 
[Maker comment story, broken into tweets]
 
n/ Try it here: [link]

Lessons Learned Thread:

1/ We launched on Product Hunt and got [X upvotes].
 
Here are [X] things we learned:
 
[List of lessons]
 
n/ Full details: [blog link]

Feature Highlight Posts:

[Gallery image]
 
[Feature name] makes [benefit] easy.
 
Here's how:
[Demo or explanation]
 
Try it: [link]

5. Email Marketing

Welcome Sequence:

• Email 1: Welcome (adapted maker comment)
• Email 2: Feature 1 (gallery image 1)
• Email 3: Feature 2 (gallery image 2)
• Email 4: Success story
• Email 5: CTA

Newsletter:

• Launch announcement
• Feature highlights
• User stories

6. Other Directories

Platforms to List:

• BetaList
• SaaSHub
• AlternativeTo
• Capterra/G2
• AppSumo (if applicable)
• Indie Hackers
• Hacker News (Show HN)

Adapted Content: Each platform needs slightly different format, but core content stays same:

• Tagline (may need length adjustment)
• Description (platform-specific)
• Screenshots (gallery images)
• Links

7. Sales Materials

One-Pager:

[LOGO]
 
[Tagline]
 
THE PROBLEM
[From description]
 
THE SOLUTION
[From description + demo]
 
KEY FEATURES
[From gallery]
 
RESULTS
[From launch metrics or testimonials]
 
GET STARTED
[CTA]

Pitch Deck Slides:

• Slide 2: Problem (from description)
• Slide 3: Solution (tagline + demo)
• Slide 4-6: Features (gallery images)
• Slide 7: Traction (PH results + users)

8. PR/Media

Press Release:

FOR IMMEDIATE RELEASE
 
[Tagline] — [Company] Launches [Product]
 
[City, Date] — [First paragraph of description]
 
[Key features and benefits]
 
"[Quote from maker comment]" — [Founder Name], [Title]
 
[Availability and pricing]
 
About [Company]:
[Brief company description]
 
Contact:
[Media contact info]

Content Transformation Matrix

Recycling Workflow

Step 1: Inventory

List all assets created for launch:

• [ ] Tagline
• [ ] Short description
• [ ] Long description
• [ ] Maker comment
• [ ] Gallery image 1
• [ ] Gallery image 2
• [ ] Gallery image 3
• [ ] Gallery image 4
• [ ] Video demo
• [ ] Thumbnail
• [ ] Email templates
• [ ] Social templates

Step 2: Prioritize Channels

Rank by impact:

1. [Channel] - [Why important]
2. [Channel] - [Why important]
3. [Channel] - [Why important]

Step 3: Adapt

For each priority channel:

• Review format requirements
• Adapt content to fit
• Maintain core message
• Optimize for platform

Step 4: Schedule

Create content calendar:

Quick Win Templates

Twitter Thread from Maker Comment

1. Take maker comment
2. Split into 5-7 logical chunks
3. Add hook as tweet 1
4. Add CTA as final tweet

Blog Post from Description

1. Use tagline as title
2. Expand each sentence of description into paragraph
3. Add gallery images as illustrations
4. Add demo video embed

Email from Social Posts

1. Combine 3-4 social posts
2. Add personal greeting
3. Add CTA
4. Send!

Recycling Checklist

Week 1 After Launch

• [ ] PH badge added to website
• [ ] Landing page updated with launch assets
• [ ] Blog launch post published
• [ ] README updated

Week 2-4

• [ ] Feature posts scheduled
• [ ] Email sequence created
• [ ] Other directories submitted
• [ ] Sales materials updated

Ongoing

• [ ] Social posts from old assets
• [ ] Blog posts from features
• [ ] Email content from results

Output Format

CONTENT RECYCLING PLAN: [Product Name]
 
ASSETS AVAILABLE:
- [List all launch assets]
 
PRIORITY CHANNELS:
1. [Channel] - [Reason]
2. [Channel] - [Reason]
3. [Channel] - [Reason]
 
CONTENT CALENDAR:
 
Week 1:
- [Date]: [Content] → [Channel]
- [Date]: [Content] → [Channel]
 
Week 2:
- [Date]: [Content] → [Channel]
- [Date]: [Content] → [Channel]
 
ADAPTATIONS NEEDED:
- [Asset] → [Channel]: [Changes needed]
- [Asset] → [Channel]: [Changes needed]
 
QUICK WINS:
- [ ] [Easy recycling task]
- [ ] [Easy recycling task]
- [ ] [Easy recycling task]