manojbajaj95/claude-gtm-plugin/webinar-content-and-events

Webinar Content & Events

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

This skill combines two capabilities:

1. Webinar Registration Pages - Creating high-converting event/webinar landing pages
2. Content Repurposing - Transforming webinar recordings into multiple content assets

Part 1: Webinar Registration Pages

Write high-converting webinar registration landing pages using successful webinar marketing principles from Mike Filsaime (Webinar Control), Andy Jenkins (Webinar Genesis), Russell Brunson (Perfect Webinar), and Jason Fladlien (One-To-Many).

Core Objectives

• Maximize registrations and show-up rate
• Build anticipation for transformation delivered
• Clearly articulate reason to register now
• Position host as authority and mentor
• Create momentum to attend live

Registration Page Structure

1. Above-the-Fold Section

Headline:

• Focus on transformation
• Problem solved or secret revealed
• Specific outcome promise

Subheadline:

• Preview core benefit of attending
• Why this matters now

Date/Time Widget:

• Clear date and time
• Time zone converter
• Calendar reminder option

Primary CTA:

• "Reserve My Spot Now"
• "Join the Free Training"
• High-contrast button

Visual:

• [Hero Image or Presenter Headshot]

2. What You'll Learn Section

3-5 Value-Driven Promises:

• Secrets revealed in webinar
• Jason Fladlien method: ONE core idea, MULTIPLE hooks
• Feature → Outcome framing

Examples:

• Secret #1: How to [specific outcome] without [common pain]
• Secret #2: The [counterintuitive approach] that [result]
• Secret #3: Why [common belief] is wrong and what to do instead

3. Meet Your Host Section

Authority Building:

• Experience and credentials
• Backstory (struggle → discovery → success)
• Media mentions and recognition
• [Presenter Image]

4. Why This Webinar Is Different

Andy Jenkins "Contrarian Hook":

• Dismantle myths or assumptions
• Bold claims or polarizing truths
• Create tension and intrigue

5. Social Proof Section

Testimonials:

• Past webinar attendees
• Client success stories
• Transformation moments
• Video or quote-based

6. Urgency & Scarcity Layer

Elements:

• Countdown timer
• "Seats are limited"
• Bonus for live attendance
• Registration deadline

7. Call-to-Action (Repeating)

CTA Placement:

• Every scroll/section
• Sticky or floating option

CTA Copy:

• "Yes, Save My Seat"
• "Unlock My Spot Now"
• "Claim My Free Training"

Form Fields:

• First name + email (minimal)
• [Trust Badge]

Copywriting Style

• Conversational and benefit-rich
• Urgency-aware
• Open loops and ellipses for anticipation
• Fladlien's logical close + Filsaime's emotional close
• Break up text every 2-4 lines

Visual & UX Best Practices

• Vibrant CTA button contrast
• Mobile-first layout
• Thumb-friendly spacing
• Video thumbnail with play overlay
• Countdown visible above-fold

Optional Enhancements

• Calendar integration (Google/Apple)
• Short teaser video (<90 seconds)
• Workbook/checklist bonus for live attendance
• SMS reminder opt-in
• Replay access promise

Post-Registration Elements

Thank You Page:

• Confirmation message
• Add to calendar buttons
• What to expect
• Bridge offer (optional)
• Social sharing

Confirmation Email:

• Registration confirmed
• Date/time/timezone
• Join link
• What to prepare

Reminder Sequence:

• 24 hours before
• 1 hour before
• "Starting now"

Slide Deck Output Format

When generating webinar slides (slide deck assets), output using this JSON structure.

CRITICAL: Use the advanced slide types (`split_image`, `big_number`, `full_image_overlay`, `grid_features`) to create a World Class visual experience.

{
  "slides": [
    {
      "id": "slide-1",
      "type": "full_image_overlay",
      "title": "Webinar Title Here",
      "subtitle": "The Promise or Big Idea",
      "imageUrl": "https://source.unsplash.com/...",
      "notes": "Welcome everyone. Today we are going to cover..."
    },
    {
      "id": "slide-2",
      "type": "split_image",
      "title": "About Your Host",
      "content": [
        "10 years experience in [Industry]",
        "Helped 500+ clients achieve [Result]",
        "Featured in Forbes, Inc, and Entrepreneur"
      ],
      "imageUrl": "https://source.unsplash.com/...",
      "imagePosition": "right",
      "notes": "Let me introduce myself. I started out just like you..."
    },
    {
      "id": "slide-3",
      "type": "big_number",
      "number": "83%",
      "label": "Increase in Revenue",
      "description": "Average result for clients using this method",
      "notes": "Look at this number. This isn't a fluke. This is what happens when..."
    },
    {
      "id": "slide-4",
      "type": "grid_features",
      "title": "What You'll Learn",
      "features": [
        { "title": "Secret #1", "description": "How to [Outcome] without [Pain]", "icon": "🔓" },
        { "title": "Secret #2", "description": "The [Method] for [Result]", "icon": "🚀" },
        { "title": "Secret #3", "description": "Why [Old Way] fails", "icon": "💡" }
      ],
      "notes": "We have three big secrets to cover today. First..."
    },
    {
      "id": "slide-5",
      "type": "value_stack",
      "title": "Everything You're Getting Today",
      "items": [
        { "name": "Main Product", "value": "$997" },
        { "name": "Bonus #1", "value": "$297", "isBonus": true }
      ],
      "totalValue": "$1,294",
      "yourPrice": "$497",
      "notes": "When you join today, you're not just getting the course..."
    }
  ],
  "metadata": {
    "title": "Webinar Presentation Title",
    "theme": "dark",
    "transition": "slide",
    "brandColors": {
      "primary": "#7B61FF",
      "secondary": "#5AC8FA",
      "accent": "#E061FF"
    }
  }
}

Slide Types Available:

• full_image_overlay - (Preferred for Openers/Breaks) Text over full-screen background image.
• split_image - (Preferred for Bios/Case Studies) Text on one side, image on other.
• big_number - (Preferred for Stats) Massive number focus for data/ROI.
• grid_features - (Preferred for Agendas/Bonuses) 3-column card grid.
• value_stack - Offer pricing presentation.
• cta - Call to action slides.
• quote - Testimonials with attribution.
• bullets - Simple lists (Use sparingly).
• two_column - Simple text columns.

Slide Design Rules:

1. Speaker Notes Required: Every single slide MUST include a notes field with 50-100 words of script for the presenter.
2. Visual Variety: Do not use the same slide type twice in a row if possible. Mix split_image, big_number, and full_image_overlay.
3. Imagery: Provide relevant imageUrl or imagePrompt for all image slides.
4. Brief Text: Slides are for impact. Put the details in the notes.

Registration Page Quality Checklist

• Does headline promise specific transformation?
• Are 3 secrets compelling and specific?
• Is host positioned as authority?
• Is urgency real and believable?
• Would you register for this webinar?

Part 2: Webinar Content Repurposing

Turn one webinar into 20+ pieces of content across multiple channels.

Core Capabilities

Input Processing:

• Accept webinar transcripts, video files, or presentation slides
• Identify key topics, themes, and narrative structure
• Extract timestamps for important moments
• Recognize speaker names, quotes, and expertise areas
• Identify visual aids, demos, and data points

Content Generation:

1. Blog Post Series (3-5 posts)

• Main comprehensive post (2000+ words)
• Deep-dive topic posts
• FAQ-style posts from Q&A
• Listicle posts (e.g., "10 Key Takeaways")

1. Social Media Assets

• Twitter/X threads (10-15 tweets)
• LinkedIn posts (3-5 long-form)
• Instagram carousel ideas (5-7 slides)
• TikTok/Reel script ideas (short clips)
• Quote graphics with speaker attribution

1. Email Sequence (5-7 emails)

• Highlights email
• Deep-dive topic emails
• Q&A follow-up
• Resource roundup
• CTA-focused conversion email

1. Sales Enablement

• One-pager summary for sales team
• Key objections handled with timestamps
• Competitive differentiators mentioned
• Customer success stories/case studies
• Demo moments and use cases

1. Visual Content Ideas

• Infographic concepts with data points
• Slide deck highlights
• Animated statistic graphics
• Process diagrams from explanations
• Before/after comparisons

1. Additional Assets

• Podcast episode audio clips
• YouTube chapter markers
• Speaker quotes for testimonials
• FAQ document
• Resource list/links mentioned

Workflow

1. Content Analysis

• Read through transcript/slides
• Identify 5-7 key themes
• Extract notable quotes (10-15)
• Find data points and statistics
• Note questions from Q&A section
• Mark timestamps for video clips

1. Audience Segmentation

• Top-of-funnel content (awareness)
• Middle-of-funnel (consideration)
• Bottom-of-funnel (decision)
• Customer success/retention

1. Content Mapping

`` Webinar Topic → Content Types → Distribution Channels → Timeline ``

1. Asset Creation Priority

• Immediate: Social snippets, blog post outline
• Week 1: Full blog post, email sequence
• Week 2: Infographic, additional blog posts
• Week 3: Sales assets, video clips
• Ongoing: Evergreen social posts

Output Format

Produce a repurposing plan covering:

1. Blog Posts (3–5): Main post (2,000+ words), supporting topic posts, FAQ post
2. Social Media: Twitter/X thread (10–12 tweets), LinkedIn posts (3), Instagram carousel (7 slides)
3. Email Sequence (6 emails): Thank you + highlights → topic deep dives → data → customer story → Q&A → urgency
4. Sales Enablement: One-pager with key messages, objections handled with timestamps, competitive differentiators
5. Visual Content: Infographic concept, quote graphics (5), slide highlight deck
6. Video Clips (3–5): Hook, key insight, demo moment, customer story, Q&A highlight — each with timestamps

See references/repurposing-templates.md for full fill-in-the-blank templates for each asset type.

Distribution Calendar

Week 1: Twitter thread + thank you email (Day 1) → LinkedIn post 1 + Instagram carousel (Day 2) → Blog post 1 + Email 2 (Day 3) → Email 3 (Day 5) → TikTok clip + Email 4 (Day 7)

Week 2: Blog post 2 (Day 8) → Email 5 + Twitter thread 2 (Day 10) → Infographic (Day 12) → Email 6 + LinkedIn post 3 (Day 14)

Week 3: Blog post 3 → Quote graphics series → FAQ post → Video clips to YouTube

Evergreen: Repurpose top posts monthly, update blog posts quarterly

Performance Tracking

Metrics to Monitor:

• Blog post traffic and engagement
• Social media reach/engagement by platform
• Email open rates and click-through rates
• Video view duration
• Conversion rates (demo requests, downloads)
• Sales asset usage by team