version: "1.0.0" name: dental-medical-practice-leads description: Build a lead list of dental, medical, aesthetic and allied health practices, qualified by practice size and patient volume proxies. Use when the user wants to sell to dentists, doctors, GP surgeries, private clinics, med spas, physiotherapists, chiropractors, opticians or healthcare practices, and when targeting private-pay clinics or multi-site groups.

Dental and Medical Practice Lead Generation

Practices are a good outbound target because the buying decision is usually one person, the pain points are consistent across the vertical, and there's an unusual amount of public data — licensing registers, professional bodies, and a review footprint far richer than most B2B verticals.

The constraint is regulatory. Healthcare is a sensitive sector, marketing rules are stricter, and anything touching patient data raises the bar considerably.

Who actually buys

The practice manager is the gatekeeper and often the real evaluator. They own the day-to-day systems and they'll be asked. Emailing only the clinician means your message gets forwarded to someone who wasn't sold on it.

Private-pay beats public. Practices with a meaningful private or cosmetic revenue mix have discretionary budget and a growth motive. Purely public-funded practices often have neither.

Where these leads live

Licensing and regulatory registers are the differentiator here. Almost no other vertical has an authoritative, public, government-maintained list of every operator.

Qualifying signals

Disqualifiers

• Hospital departments and NHS-equivalent trusts, unless that's the target
• Locum and agency listings rather than practices
• Practices inside a corporate chain, where head office decides
• Directory pages and aggregators appearing as practices
• Practices that have closed, which map data lags on
• Anything requiring you to process patient data unless you're set up for it

The ManyPI brief

Registers give you the practice; the website gives you the buying signal. Ask for both, and use the private-treatment column to rank.

{
  "description": "Private and mixed dental practices with 2-8 clinicians, offering cosmetic or implant treatments alongside general dentistry, in urban and suburban areas. They should show signs of an active practice: online booking, a recently updated website, and a healthy review volume. I want the principal dentist or the practice manager. Skip hospital departments, corporate chain locations where head office decides, and any listing that is a directory rather than a practice.",
  "count": 250,
  "locations": ["United Kingdom - South East and London"],
  "industries": ["dentistry", "healthcare", "private healthcare"],
  "company_size": "2-8 clinicians, single or small multi-site",
  "titles": ["Principal Dentist", "Practice Owner", "Practice Manager", "Clinical Director"],
  "keywords": ["private treatments", "implants", "cosmetic dentistry", "online booking", "multiple clinicians listed"],
  "exclusions": ["hospitals", "NHS trusts", "corporate chain locations", "locum agencies", "directory listings", "permanently closed"],
  "required_fields": ["email", "full_name"],
  "extra_columns": [
    "How many reviews does the practice have, and what is the average rating? Include the source URL.",
    "How many clinicians are listed on the team page?",
    "Which private or cosmetic treatments do they advertise? Leave empty if general only.",
    "Is there a named practice manager on the site? Give the name if so.",
    "Does the site offer online booking, and via which system if identifiable?"
  ],
  "sources": ["professional regulatory registers", "professional association member lists", "maps and local directories", "treatment directories"],
  "notes": "Review count is the patient-volume proxy. Private treatment pages are the budget signal. Practice manager is usually the real evaluator even when the principal is the buyer."
}

claude mcp add --transport http manypi https://mcp.manypi.com/mcp -s user

Finding the contact

Better than most local verticals, because clinicians are named on registers and on their own sites.

1. The team or meet-the-practice page, which names clinicians and often the practice manager
2. Regulatory register entries, which give the principal's full name for matching
3. The contact page, which sometimes gives a manager's direct address
4. Practice-specific addresses — manager@, principal@ are more common here than in other verticals
5. info@ or reception@ as a fallback, which reaches the front desk and rarely the owner

Reception addresses are heavily filtered and read by someone with no authority. Keep them in a separate campaign.

The angle that works

You've got 380 reviews averaging 4.8, and about a dozen of the recent ones mention waiting on the phone or not getting called back.

True, verifiable, and about a problem they already know they have. Lead with the strength before the gap — you're a stranger commenting on their practice.

What falls flat here specifically: anything implying their clinical care is lacking, which will end the conversation permanently. Keep every observation operational, never clinical.

Timing

• January and September — patients return, practices plan.
• Avoid August and late December entirely.
• After a site rebuild or a new clinician joins, when investment is already happening.
• Practice managers read email mid-morning, between patient sessions.

Don't

• Don't comment on clinical quality. Ever.
• Don't reference individual patient reviews by name or detail.
• Don't assume you can process patient data. If the product touches it, that's a compliance conversation before it's a sales one.
• Don't email only the clinician. The practice manager will be asked and needs to be sold too.
• Don't ignore the regulated-marketing rules for healthcare advertising in the target country.
• Don't treat chain locations as independent buyers.

Related playbooks

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