version: "1.0.0" name: fitness-studio-leads description: Build a lead list of gyms, boutique fitness studios, personal training businesses and wellness operators, qualified by membership scale and class volume. Use when the user wants to sell to gyms, fitness studios, yoga or pilates studios, CrossFit boxes, personal trainers, health clubs or wellness businesses.

Fitness and Wellness Lead Generation

Fitness businesses are highly visible — class schedules, membership pricing, trainer counts and booking systems are all public — and they run on software, which makes them receptive to operational tools.

The vertical is also full of one-trainer businesses with no budget. The filter is whether the operation has a premises and staff, or is a person with an app.

Who actually buys

Owner-operators of one to six studios are the market for most products. They have premises costs, staff rotas, membership admin and no dedicated ops person, which is exactly where tooling gets bought.

Where these leads live

Booking platform directories are the best source. They confirm the studio uses software, show the live class schedule (which is a capacity proxy), and list studios that are actually trading.

Qualifying signals

A studio running 40 classes a week with eight instructors is a business. One running six classes with one instructor is a job.

Disqualifiers

• Independent personal trainers with no premises, unless targeted
• Online-only coaching businesses, unless targeted
• Franchise locations where the network mandates the stack
• Permanently closed studios — map data lags badly post-pandemic
• Equipment retailers and supplement shops
• Physiotherapy and clinical rehab, which is a healthcare buyer — see dental-medical-practice-leads

The ManyPI brief

Class volume is the filter. Ask for the schedule count and instructor count, then rank on both.

{
  "description": "Independent boutique fitness studios and gyms with a physical premises, running a published class schedule with at least 20 classes a week, using an online booking system. Prefer operators with two or more sites, or a single site with several instructors and published membership pricing. I want the owner or the operations manager. Skip independent personal trainers with no premises, online-only coaching, franchise locations where the network controls the stack, and physiotherapy clinics.",
  "count": 250,
  "locations": ["Netherlands", "Belgium"],
  "industries": ["fitness", "gyms", "boutique fitness", "wellness", "yoga", "pilates"],
  "company_size": "1-6 sites, 3+ instructors",
  "titles": ["Owner", "Founder", "Studio Manager", "Operations Manager", "General Manager"],
  "keywords": ["published class schedule", "online booking", "membership pricing", "multiple instructors", "corporate wellness"],
  "exclusions": ["independent personal trainers", "online-only coaching", "franchise locations", "permanently closed", "equipment retailers", "physiotherapy clinics"],
  "required_fields": ["email", "full_name"],
  "extra_columns": [
    "How many classes are on the public weekly schedule? Give the number and the URL.",
    "How many instructors are listed on the team page?",
    "Which booking system do they use, if identifiable from the site?",
    "How many locations do they operate?",
    "What does the cheapest membership cost per month?"
  ],
  "sources": ["booking platform studio directories", "class aggregator networks", "maps and local directories", "fitness trade associations"],
  "notes": "Classes per week is the capacity proxy and the main ranking field. Map data is unreliable for closures in this vertical — verify the studio is trading from the live schedule."
}

claude mcp add --transport http manypi https://mcp.manypi.com/mcp -s user

Finding the contact

Moderate difficulty. Studios publish trainer bios readily but often hide the owner behind a general inbox.

1. The team or trainers page, which frequently names the owner as head coach
2. The about or our-story page — boutique studios lean on a founder narrative
3. Instagram bios, where studio owners are highly active and often reachable
4. Companies register filings for the operating entity
5. Booking platform profiles, which sometimes name a manager
6. info@ or hello@, which reaches reception

Owner-operators frequently use their first name at the studio domain.

The angle that works

You're running 46 classes a week across two sites with nine instructors on the schedule. That's the point where rota changes start costing more time than the classes.

Uses the public schedule as evidence, and names an operational pain specific to multi-instructor studios.

What falls flat here specifically: pitching more members or more sign-ups. Every studio owner gets that daily from marketing agencies and lead resellers. Also anything sent as a polished corporate email — this vertical responds to informal, direct writing.

Timing

• January is the busiest month of the year for sign-ups and the worst for reaching an owner.
• Late February through April, and September, are the buying windows.
• Avoid early mornings and evenings — peak class times.
• Mid-morning or early afternoon, between sessions.

Don't

• Don't pitch member acquisition as the opener. Saturated.
• Don't email during peak class hours.
• Don't send in January.
• Don't include solo PTs in a list for a premises-based product.
• Don't trust map listings for whether a studio is open. Check the live schedule.

Related playbooks

local-service-area-leads, restaurant-hospitality-leads, dental-medical-practice-leads, veterinary-clinic-leads, hotel-travel-leads