version: "1.0.0" name: logistics-freight-leads description: Build a lead list of freight forwarders, hauliers, 3PLs, couriers and warehouse operators, qualified by fleet size, licence class and facility footprint. Use when the user wants to sell to logistics companies, trucking or haulage firms, freight forwarders, 3PL providers, warehousing, last-mile delivery or supply chain businesses.

Logistics and Freight Lead Generation

Logistics is heavily licensed and heavily documented. Operator licences, customs authorisations, freight association memberships and vehicle records are public in most countries, and every one of them carries a size indicator.

That makes it possible to filter on actual operating scale — vehicles authorised, warehouse square footage, customs status — rather than on a self-reported employee count.

Who actually buys

The transport manager is a licensed, named role in many jurisdictions and appears on the operator licence record. That makes them findable by name, which is rare in any vertical.

Where these leads live

Operator licence registers are the standout source. They list the number of vehicles a firm is authorised to run, its operating centres, and usually the named transport manager. That's a size filter, a location filter and a contact in one public record.

Qualifying signals

Disqualifiers

• Owner-drivers and single-vehicle operators, unless targeted
• Freight brokers with no assets, if you need asset operators
• Removals and man-with-a-van services, which logistics searches drag in
• Revoked or expired operator licences
• Depots of national networks, where head office buys
• Courier franchisees

The ManyPI brief

Licence data is the qualifier. Ask for the authorised vehicle count and the transport manager name explicitly — both are public.

{
  "description": "Road haulage and 3PL operators running 15-100 vehicles under their own operator licence, with at least one warehouse or operating centre, doing general or temperature-controlled freight. Prefer firms with customs authorisation or international operations, and those hiring transport planners or fleet roles. I want the operations director, fleet manager or transport manager. Skip owner-drivers, asset-free freight brokers, removals companies, courier franchisees and depots of national parcel networks.",
  "count": 200,
  "locations": ["United Kingdom - Midlands and North"],
  "industries": ["logistics", "road haulage", "3PL", "freight forwarding", "warehousing"],
  "company_size": "15-100 vehicles, own operator licence",
  "titles": ["Operations Director", "Transport Manager", "Fleet Manager", "Managing Director", "Head of Logistics"],
  "keywords": ["operator licence", "own fleet", "warehousing", "temperature controlled", "customs authorisation", "hiring transport planners"],
  "exclusions": ["owner drivers", "freight brokers with no assets", "removals companies", "man and van", "courier franchisees", "parcel network depots", "revoked licences"],
  "required_fields": ["email", "full_name", "title"],
  "extra_columns": [
    "How many vehicles are authorised on their operator licence, and how many operating centres? Include the source URL.",
    "Is the named transport manager listed on the licence record? Give the name.",
    "Do they hold customs or AEO authorisation?",
    "What warehouse capacity do they advertise, in square feet or pallet spaces?",
    "Which roles have they posted in the last 90 days, with dates?"
  ],
  "sources": ["operator licence registers", "customs authorisation lists", "freight association member directories", "logistics trade shows"],
  "notes": "Authorised vehicle count from the licence register is the size filter and the main ranking field. The transport manager is a named, licensed role on the public record - use it."
}

claude mcp add --transport http manypi https://mcp.manypi.com/mcp -s user

Finding the contact

Better than manufacturing, because licensing names people.

1. Operator licence records, which name the transport manager directly
2. Association member directories, which list a named contact per member
3. Company filings for directors
4. Trade show exhibitor listings, naming a commercial contact
5. Tender and framework awards, for firms doing public sector work
6. transport@, ops@ or traffic@, which in this vertical often reach an actual planner rather than a dead inbox

Role-based addresses work better here than in most verticals — the traffic office is a real, monitored function.

The angle that works

You're running 38 vehicles out of two centres and you've had a planner role open since August. Most operators your size hit the wall on planning before they hit it on capacity.

Uses licence data, connects a hiring signal to a specific constraint, and demonstrates you understand how the operation works.

What falls flat here specifically: anything promising to "optimise their supply chain" without specifics. Also any email that doesn't demonstrate understanding of the difference between haulage, forwarding and 3PL — using them interchangeably marks you as an outsider immediately.

Timing

• Very early morning. Transport offices start before 6am.
• Avoid peak season (Q4 retail peak, and harvest periods in agricultural regions).
• January and February are the quieter planning months.
• Avoid Mondays, which are the heaviest planning day.

Don't

• Don't conflate haulage, forwarding and 3PL. They're different businesses with different problems.
• Don't include asset-free brokers if you need operators.
• Don't ignore the licence register. It's the best public size data in any vertical.
• Don't email mid-morning and expect a reply from an operations role.
• Don't target depots of national networks.

Related playbooks

manufacturing-industrial-leads, dtc-ecommerce-brands, marketplace-seller-leads, government-tender-leads, construction-trades-leads