version: "1.0.0" name: real-estate-leads description: Build a lead list of estate agents, brokerages, property developers and real estate teams, qualified by listing volume rather than by headcount. Use when the user wants to sell to realtors, estate agents, brokers, property developers, letting agents, or asks for real estate leads, and when targeting by transaction volume, listing count or market segment.

Real Estate Lead Generation

Real estate has more publicly visible performance data than almost any vertical. Every agent's live listing count, price band and sold history is on a portal, updated daily.

That means you can qualify on actual production instead of guessing from company size, which is what separates a workable list from a directory dump.

Who actually buys

Independent brokerages with 5 to 40 agents are the sweet spot. One decision-maker, real budget, and enough agents that a per-seat product is worth selling.

Franchise offices are a trap. The franchisee often can't buy anything the network hasn't approved, and you'll find that out after three calls.

Where these leads live

The portal is the single best source. Live listing count per agent or office is a direct production proxy, it's public, and it updates constantly.

Qualifying signals

A brokerage with 60 live listings at a high average price has real money. One with three listings is a person with a licence.

Disqualifiers

• Portal aggregators and lead-gen sites appearing as agencies
• Inactive licences with no listings in 12 months
• Franchise offices, if the product needs network approval
• Mortgage brokers and conveyancers, which "real estate" searches drag in
• Property management companies, unless that's the target — see property-management-leads
• Agents at a brokerage where the broker buys centrally

The ManyPI brief

Listing volume is the filter that makes this list work. Ask for it explicitly as a researched column and rank on it afterwards.

{
  "description": "Independent residential estate agencies and brokerages with 5-40 agents, actively listing property, with their own website rather than only a portal profile. Prefer firms handling both sales and lettings, and those with professional photography on their listings. I want the broker-owner, principal or managing director. Skip franchise offices where head office controls spend, portal aggregators, mortgage brokers and conveyancers.",
  "count": 250,
  "locations": ["United Kingdom - Greater London and Home Counties"],
  "industries": ["real estate", "estate agency", "property"],
  "company_size": "5-40 agents, independent",
  "titles": ["Broker Owner", "Managing Director", "Principal", "Director", "Head of Sales", "Branch Manager"],
  "keywords": ["own website", "sales and lettings", "professional listing photography", "multiple agents listed", "active listings"],
  "exclusions": ["franchise offices", "portal aggregators", "lead generation sites", "mortgage brokers", "conveyancers", "inactive licences"],
  "required_fields": ["email", "full_name", "title"],
  "extra_columns": [
    "How many properties do they currently have listed? Give the number and the portal URL.",
    "What is the typical price band of their listings?",
    "How many agents are named on the team page?",
    "Do they handle lettings as well as sales? Yes, no, or leave empty if unclear."
  ],
  "sources": ["property portals", "regulatory and licensing registers", "professional body member lists", "local property press"],
  "notes": "Live listing count is the production proxy and the main ranking field. Franchise offices look identical to independents on a portal — check whether the site is network-branded."
}

claude mcp add --transport http manypi https://mcp.manypi.com/mcp -s user

Finding the contact

Agents publish contact details because their business depends on it. This is one of the easier verticals.

1. The portal profile, which usually names individual agents with direct contact
2. The brokerage team page, with names, roles and often direct addresses
3. Licensing register entries for the principal's legal name
4. Listing sheets and brochures, which carry the listing agent's direct line
5. Local press quotes, where principals comment on the market

Individual agent addresses are usually first@ or first.last@. Broker-owners are frequently reachable at their own name.

The angle that works

You've got 34 properties live and every one has professional photography and a floor plan, which puts you ahead of most of the independents in the area.

Specific, checkable, and it references the thing they're competing on. Agents are competitive about presentation and will engage with an observation about it.

What falls flat here specifically: offering more leads. Every agent receives a lead-generation pitch daily and has been burned by at least three. If you sell leads, lead with something other than the word leads.

Timing

• Spring is the peak listing season in most markets and the busiest, worst time to reach anyone.
• November to January is when agents plan and buy.
• Avoid weekends entirely — viewings.
• Mid-week, early morning or late afternoon, around viewing schedules.

Don't

• Don't pitch "more leads" as the opener. Saturated beyond recovery.
• Don't treat franchise offices as independent buyers.
• Don't build the list from a directory without checking live listing counts. Inactive licences are everywhere.
• Don't email individual agents about something the broker buys centrally.
• Don't send during peak season and expect a reply.

Related playbooks

property-management-leads, construction-trades-leads, insurance-broker-leads, local-service-area-leads, newly-registered-company-leads