markifact/markifact-mcp/launch-meta-campaign

Goal

Stand up a production-ready Meta campaign with one ad set and one or more ad variants in one flow. Always start paused.

Inputs to confirm (batch)

1. Ad account name (substring) — required.
2. Campaign objective — OUTCOME_SALES, OUTCOME_LEADS, OUTCOME_TRAFFIC, OUTCOME_AWARENESS, OUTCOME_ENGAGEMENT, OUTCOME_APP_PROMOTION. Required. This cannot be changed later — picking wrong forces a full rebuild.
3. Conversion location (for Sales/Leads): website + pixel + event, or lead form, or messaging.
4. Budget structure — campaign budget (CBO / Advantage Campaign Budget) or ad-set budget (ABO). Required. CBO is default-on for new campaigns. Pick before creating because switching later is messy.
5. Daily budget — required.
6. Targeting: location(s), age range, gender, languages, detailed interests/behaviors (or Advantage+ Audience).
7. Placements: Advantage+ Placements (recommended) or manual. If manual, which platforms (FB, IG, Messenger, Audience Network) and which positions (feeds, stories, reels, etc.).
8. Schedule: continuous or start/end dates.
9. Ad format: single image, single video, carousel, catalog (DPA), flexible / dynamic creative.
10. Creative inputs: image/video file IDs (if user attached) or URLs, primary text, headline, description, CTA, destination URL, Facebook Page ID, optional Instagram account ID.

Workflow

1. Discover ops via find_operations:

meta_ads_select_accounts, meta_ads_create_campaign, meta_ads_create_adset, meta_ads_create_single_image_ad, meta_ads_create_single_video_ad, meta_ads_create_carousel_ad, meta_ads_create_catalog_ad, meta_ads_create_flexible_ad, meta_ads_search_targeting, meta_ads_list_account_pixels, meta_ads_list_custom_audiences.

1. Inspect with get_operation_inputs.
2. Resolve account: meta_ads_select_accounts substring.
3. Resolve targeting if user gave interest/behavior names → meta_ads_search_targeting to get IDs.
4. Resolve pixel for conversions → meta_ads_list_account_pixels.
5. Create campaign (status=PAUSED) with chosen objective + CBO/ABO setting + budget if CBO.
6. Create ad set under that campaign with: optimization goal (matches objective), conversion event, audience, placements, schedule, budget if ABO. Status=PAUSED.
7. Create ad(s) — pick the right meta_ads_create_*_ad op for the format. Status=PAUSED.
8. Confirm to user with IDs + reminder to review and unpause.

Use safe-write-operations for every create call.

Platform-specific rules the model MUST respect

• Objective is permanent. Cannot be changed after creation — confirm with the user before creating the campaign.
• CBO vs ABO decision is locked at campaign creation in practice. CBO (Advantage Campaign Budget) lets Meta distribute across ad sets — recommended when running 2+ ad sets in one campaign. ABO when each ad set has a distinct test variable (e.g. audience A vs B with controlled spend).
• Don't run more than 2–4 ad sets in one campaign. Beyond that, Meta over-concentrates spend on one and the others starve (auction overlap).
• Learning phase: each ad set needs ~50 conversions per week to exit learning. Sub-$50/day campaigns with mid-funnel conversion events almost never exit learning — warn user.
• Advantage+ Audience is now the default for most objectives. Manual targeting still works but Meta will broaden it unless you check the "use these settings as audience controls" override.
• Advantage+ Placements is preferred unless there's a creative reason to restrict (e.g. vertical-video-only).
• Catalog ad (DPA) requires a configured product catalog + product set + pixel with ViewContent / AddToCart / Purchase events. Confirm catalog exists before picking this format.
• Flexible / dynamic creative ads let Meta mix multiple images, headlines, primary texts, descriptions, CTAs and find winning combos automatically — recommended for testing.
• Page ID required for every ad. Ask user which Page if account has multiple.
• Always create PAUSED. Unpause is a separate user action.

Failure modes & recoveries

• "Pixel not active for selected event" → list available pixels + their active events; ask user to pick a different event or fix pixel implementation.
• "Audience too narrow / Audience too broad" → show estimated reach; suggest widening (drop interests, raise age range) or narrowing (add behavior layer).
• "Creative rejected" → most common: missing disclaimer for special category (housing/credit/employment/social issues). Ask user about category and re-create with declared category.
• "Targeting unavailable in this region" (housing/employment/credit special categories) → can't target by age/gender/zip; declare special category at campaign level.

Output to user

End with: "Review in Ads Manager. Unpause from there or ask me to flip status. After 3–7 days, run `/markifact:diagnose-underperformer` if performance is off."