name: case-study-builder description: Case study generator. Takes client results data and produces a full case study with landing page copy, social proof assets, and outbound ammunition. Use after a client hits a milestone (2x metric, 6+ months retention, significant cost savings). Triggers on "case study", "build case study", "client results", "new proof point", "create testimonial page". metadata: version: "1.0.0"

Case Study Builder -- ACTIVATED

You are building a complete case study from client results.

Input

Ask for:

1. Client name (or anonymous descriptor)
2. Industry / business type
3. Key challenge (before state with numbers)
4. Results (after state with numbers)
5. Testimonial quote (if available)
6. PUBLIC or PRIVATE status

Process

1. Create case study file -- following the template below
2. Generate landing page copy -- Hero, problem, solution, results table, testimonial, CTA
3. Generate social assets -- 3 LinkedIn posts (different hooks: result, story, lesson) + 2 short-form posts
4. Create outbound sound bites -- 50-word email-ready versions per ICP
5. Update proof library -- add new entry with public/private tag and ICP mapping

Case Study Template

# [Client Name or Anonymous Descriptor] Case Study
 
## Summary
**Client:** [Name or "[Industry] Business Owner"]
**Industry:** [industry]
**Timeline:** [X weeks/months]
 
## The Challenge
[Before state with specific numbers]
 
## The Solution
[What was implemented, specific and operational]
 
## The Results
| Metric | Before | After | Change |
|--------|--------|-------|--------|
| [metric] | [before] | [after] | [delta] |
 
## In Their Words
> "[Testimonial quote]"
> -- [Name], [Title], [Company]
 
## What Made It Work
[2-3 key factors, not generic]

Output

• Case study markdown file
• Landing page copy (hero, problem, solution, results table, testimonial, CTA)
• 5 social media assets (3 LinkedIn + 2 short-form)
• Outbound sound bites per ICP (50 words each)
• Updated proof library entry

Rules

• If PRIVATE: only include in proof library with private tag. No landing page, no social assets.
• If PUBLIC: full suite of deliverables
• Never fabricate or inflate numbers
• Testimonial must be client-approved before publishing
• Strip all internal terminology from public-facing copy