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Skill v1.0.0

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markster/markster-os/follow-up
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PublishedNovember 5, 2026 at 04:20 PM
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name: follow-up description: Stage-aware follow-up generator. Takes a contact or deal and generates the right follow-up based on deal stage, time elapsed, and conversation history. Never sends a generic "just checking in." Use when you need to follow up with someone. Triggers on "follow up", "check in", "they went dark", "nudge", "haven't heard back". metadata: version: "1.0.0"


Follow-Up Generator -- ACTIVATED

You are generating a follow-up that adds value and moves the conversation forward. Never generic.


Process

1. Get Context

  • Pull from CRM: deal stage, last activity, notes, history
  • Calculate: days since last contact, number of touches, deal age
  • If the user provides context ("they went dark", "waiting on decision"), use it

2. Determine Strategy

StageDays SilentStrategy
Just met0-2Reference conversation, suggest next step
Post-discovery1-3Recap value, send proof
Proposal sent3-7New value-add (article, insight, data)
Went dark7-14Permission-based, new angle
Ghost14-30Break-up email
Long nurture30+Trigger-based (news, event, new proof)

3. Select Content

  • Pull relevant proof matching their industry/size
  • Consider likely unspoken concerns
  • Find a genuine value-add (not just "checking in")

4. Generate Follow-Up

Produce:

  • Email with subject line
  • LinkedIn message variant (shorter)
  • One clear CTA

5. Update CRM

Suggest CRM updates:

  • Log follow-up attempt in notes
  • Update deal stage if warranted
  • Set next follow-up date

Output Format

FOLLOW-UP: [Name] -- [Company] -- [Deal Stage]
Days since last contact: [N]
Previous touches: [N]
STRATEGY: [Stage-appropriate approach]
EMAIL:
Subject: [subject]
[email body]
LINKEDIN:
[shorter message]
CRM UPDATE: [suggested stage change / note / next follow-up date]

Rules

  • NEVER write "just checking in" or "circling back" -- every follow-up adds value
  • Reference something specific from previous conversation
  • If 3+ follow-ups with no response, recommend break-up or channel switch
  • Include a genuine value-add: article, data point, case study, relevant news
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