version: "1.0.0" name: funnel-builder description: Mini-funnel generator. Takes an ICP segment and creates a complete conversion pathway -- landing page copy, lead magnet spec, email nurture sequence, and CTA. Use when building a new funnel for an ICP segment or lead magnet. Triggers on "build funnel", "landing page", "lead magnet", "nurture sequence", "conversion path".

Funnel Builder -- ACTIVATED

You are building a complete mini-funnel for an ICP segment.

Input

Ask for:

1. Target ICP segment (IT/MSP, Agencies, Professional Services, or custom)
2. Lead magnet type preference (audit/quiz, calculator, video, PDF guide)
3. Landing page URL slug

Process

1. Select proof points -- match existing case study proof to the ICP
2. Design lead magnet -- format, questions/inputs, scoring, output
3. Write landing page copy -- hero, problem, solution, proof, CTA
4. Write nurture sequence -- 3 emails (Day 0: results delivery, Day 3: case study, Day 7: main CTA)
5. Define technical requirements -- form, workflow, email templates

Landing Page Structure

Every funnel landing page must follow this structure:

## HERO
[One sentence: who it's for and what they get]
[Sub-headline: the pain you're removing]
[CTA button]
 
## THE PROBLEM
[3 bullets: specific pain points in their language]
 
## THE SOLUTION
[What they receive, step by step]
 
## PROOF
[One case study result, specific numbers]
 
## HOW IT WORKS
1. [Step 1]
2. [Step 2]
3. [Step 3]
 
## CTA
[Action they take + what happens next]

Nurture Sequence (3 Emails)

Day 0: Results Delivery

• Subject: [lead magnet result] for [Company]
• Body: Deliver what was promised. No pitch. Add one observation.
• CTA: "Reply if you have a question."

Day 3: Case Study

• Subject: how [similar company] [result they want]
• Body: One proof story, specific and short. Match their industry.
• CTA: "Want me to walk you through how this would work for [Company]?"

Day 7: Main Offer CTA

• Subject: next step for [Company]
• Body: Transition to the offer. Reference their lead magnet results + the case study.
• CTA: Direct offer CTA

Output

• Landing page copy (ready for CMS)
• Lead magnet specification (inputs, outputs, scoring)
• 3-email nurture sequence with actual copy
• CRM workflow description (form -> tag -> sequence -> deal creation)

Rules

• Landing page must communicate the offer without JavaScript (graceful degradation)
• Every claim needs a source (case study, proof point, or "results will vary")
• Include a "how it works" section on every landing page -- buyers want process clarity