mehdibargach/claude-code-pm-skills/competitor-scan

Competitor Scan

Perform a rapid competitive landscape analysis. The goal is to give a PM a clear picture of who's playing in a space, how they're positioned, and where the openings are.

Process

1. Parse the input — Extract the core market/product being analyzed. Identify the category, target customer, and key value proposition.
2. Research competitors — Use WebSearch to find direct competitors (same category, same customer) and indirect competitors (different approach, same job-to-be-done). Aim for 5-8 competitors. Check product pages, pricing pages, and recent coverage via WebFetch when needed.
3. Analyze positioning — For each competitor, determine: who they target, what they lead with, how they price, and what users complain about.
4. Map the landscape — Identify the two most differentiating axes in this market (e.g., self-serve vs. enterprise, horizontal vs. vertical). Describe where each player sits.
5. Find gaps — Look for underserved segments, missing features that keep coming up in reviews, or pricing tiers nobody covers.
6. Synthesize — Write a tight competitive brief.

Output Format

Market Overview

One paragraph: what this market is, estimated maturity (emerging / growing / mature / declining), and the dominant business model.

Competitor Table

Positioning Map

Describe the two axes chosen and where each competitor falls. Use a text-based 2x2 if it helps clarity.

White Space Opportunities

Bullet list of 3-5 gaps or underserved areas with a one-line explanation each.

Key Takeaway

One paragraph: the single most important insight a PM should walk away with.

Rules

• Prioritize direct competitors over tangential ones. If in doubt, include them but flag as indirect.
• Always check pricing pages — "Contact us" is valid data, note it as enterprise/opaque pricing.
• Do not invent data. If you cannot find reliable info on a competitor, say so explicitly.
• Keep the entire output under 2 pages. Density over length.
• Write in English.
• Be opinionated: rank competitors by threat level, call out who is winning and why.
• If the market has fewer than 3 competitors, flag it as a blue ocean and shift focus to adjacent markets and substitutes.