melgarafael/growthos/instagram-carousel

Instagram Carousel Skill

Specialized knowledge base for creating high-performing Instagram carousels. Covers structure selection, slide-by-slide content architecture, visual design rules, algorithm optimization, and engagement mechanics. This skill is consumed by the carousel-designer agent and integrates with the copywriting and platform-mastery skills.

🔒 MANDATORY — Read before generating any carousel

Before producing any carousel structure, read in this order:

1. growthOS/voice/GOLDEN-DOC.md — canonical voice for @melgarafael / AutomatikLabs
2. growthOS/voice/LINHA-EDITORIAL.md — pillars, angulações
3. growthOS/voice/virais/INDEX.md — master viral index
4. growthOS/voice/virais/PATTERNS/{category}.md for the editorial category of the request (viralizacao / lead-capture / saves-retencao / venda)
5. growthOS/design-system/DESIGN-SYSTEM.md — visual DS (default lime-geist variant)
6. brand-voice.yaml sections: voice, anti_slop, viral_intelligence, design_system

Viral intelligence rules:

• Apply patterns tagged voice_fit: aligns and replicable: yes directly
• NEVER copy patterns tagged voice_fit: conflicts
• Patterns with seen_count >= 3 and aligned voice have priority
• Each carousel cites the inspiring viral in a comment for traceability

Trigger Conditions

Use this skill when the user asks to:

• Create an Instagram carousel or carrossel
• Design slide content for Instagram posts
• Optimize carousel posts for engagement
• Build educational, storytelling, or listicle carousels
• Create before/after transformation posts
• Design tutorial or step-by-step carousel content
• Create quote-series carousels
• Adapt content into carousel format for Instagram
• Improve an existing carousel's structure or copy
• Select the right carousel type for a given topic

Brand Voice Integration

MANDATORY: Before generating ANY carousel content, load the brand voice configuration.

from growthOS_shared.config import load_brand_voice
brand = load_brand_voice()

Every slide must:

1. Match brand.tone descriptors in headline and body text
2. Avoid all terms in brand.avoid and anti_slop.banned_phrases
3. Follow anti_slop.style_rules — carousels are especially vulnerable to slop because each slide has limited space and every word must earn its place
4. Respect brand.visual_identity for colors, fonts, and logo placement
5. Use the brand's language register (formal vs casual, technical vs accessible)

Anti-Slop in Slide Text

Carousel slides have 50 words maximum per slide. With so few words, a single slop phrase wastes 10-20% of available space. Apply these additional carousel-specific anti-slop rules:

6 Carousel Structures

Each structure below includes a complete slide-by-slide blueprint. The number of slides is flexible (3-10), but the structural logic must be preserved.

1. Educativo (Educational)

Best for: Teaching a concept, sharing expertise, establishing authority. Typical slides: 7-10 Algorithm strength: High save rate (people save to reference later).

Slide-by-Slide Blueprint

Educativo Example Structure (7 slides)

Slide 1: "5 erros que matam seu engajamento"
Slide 2: "87% dos perfis cometem pelo menos 3 desses erros"
Slide 3: Erro 1 — Postar sem horario estrategico
Slide 4: Erro 2 — Ignorar os saves como metrica
Slide 5: Erro 3 — CTA generico ou ausente
Slide 6: Erro 4 — Slides sem hierarquia visual
Slide 7: CTA — "Salva pra revisar antes de postar | Segue @handle"

2. Storytelling (Narrative)

Best for: Personal stories, case studies, brand origin stories, lessons learned. Typical slides: 6-8 Algorithm strength: High time-spent (people read through the entire story), high share rate.

Slide-by-Slide Blueprint

Storytelling Narrative Arc

Cover: CURIOSITY (stop the scroll)
  ↓
Setup: CONTEXT (ground the reader)
  ↓
Conflict: TENSION (make them care)
  ↓
Turning Point: PIVOT (the aha moment)
  ↓
Resolution: PAYOFF (deliver the goods)
  ↓
Lesson: TAKEAWAY (make it actionable)
  ↓
CTA: CONNECTION (bring them closer)

3. Listicle (List)

Best for: Tips, tools, resources, habits, mistakes, examples. Typical slides: 7-10 Algorithm strength: High save rate, predictable swipe pattern keeps time-spent high.

Slide-by-Slide Blueprint

Listicle Numbering Rules

• Always use the number on every slide — it creates momentum ("3/7" makes people want to reach 7/7)
• The cover number must match the total items (if you say "7 ferramentas", deliver exactly 7)
• Order matters: strongest or most surprising items at positions 1, 2, and last
• The middle items (positions 3-5) should maintain quality — no filler

4. Antes-Depois (Before/After)

Best for: Transformations, results, comparisons, upgrades, redesigns. Typical slides: 6-8 Algorithm strength: High share rate (visual contrast is inherently shareable), high save rate.

Slide-by-Slide Blueprint

Before/After Contrast Rules

• The visual difference between "before" and "after" slides must be immediately obvious
• Use color temperature: cool/gray for before, warm/vibrant for after
• Include at least one concrete metric in the after section (percentage, time, money)
• Never fake results — anti-slop applies to transformation claims too

5. Tutorial (Step-by-Step)

Best for: How-to content, processes, recipes, workflows, setup guides. Typical slides: 7-10 Algorithm strength: Highest save rate of all types (people save tutorials for later execution).

Slide-by-Slide Blueprint

Tutorial Writing Rules

• Every step must be independently actionable — someone following along should be able to execute it
• Use imperative verbs at the start of each step ("Abra o app", "Selecione a opcao", "Digite o valor")
• Include one visual reference per step when possible (screenshot, diagram, icon)
• Number every step — sequential numbering creates a sense of progress
• If a step is complex, split it into two slides rather than cramming