name: competitive-analysis version: 1.0.0 category: Product & Strategy domain: competitive-analysis author: Matt Warren license: MIT status: production updated: 2026-02-07 activation_triggers:

• "competitive analysis"
• "competitor"
• "SWOT"
• "positioning"
• "differentiation"
• "how do we compare"
• "competitor teardown"
• "competitive landscape"

tools: []

Competitive Analysis

Competitor teardowns, SWOT analysis, positioning maps, and differentiation strategy.

Purpose

Understand your competitive landscape to find positioning gaps and defensible advantages. Not to copy competitors, but to find where they're weak.

Workflow

Step 1: Gather Context

• Your product/service
• Known competitors (direct and indirect)
• Your current positioning
• What you think your advantage is

Step 2: Competitor Mapping

For each competitor:

• What they offer, who they target, how they price
• Their messaging and positioning
• Strengths (what they do well)
• Weaknesses (customer complaints, gaps, limitations)
• Customer reviews and sentiment

Step 3: SWOT Analysis

Step 4: Positioning Map

Plot competitors on 2 key dimensions (e.g., price vs. quality, simple vs. feature-rich). Identify white space.

Step 5: Differentiation Strategy

• What can you do that they can't or won't?
• What customer segment are they ignoring?
• Where is the market headed that they're not building for?

Output Format

## Competitive Analysis: [Your Product] vs. Market
 
### Competitor Profiles
[Per-competitor breakdown]
 
### SWOT
[Matrix]
 
### Positioning Map
[2x2 analysis]
 
### Recommended Differentiation
[Strategy]

Constraints

• Don't fabricate competitor data — note what's estimated vs. verified
• Focus on actionable insights, not comprehensive catalogs
• Positioning should be based on real advantages, not aspirational claims