name: landing-pages version: 1.0.0 category: Product & Strategy domain: conversion-optimization author: Matt Warren license: MIT status: production updated: 2026-02-07 activation_triggers:

• "landing page"
• "conversion rate"
• "CRO"
• "sign up page"
• "sales page"
• "opt-in page"
• "lead magnet page"
• "above the fold"

tools: []

Landing Pages

High-converting landing page wireframes, copy, and CRO recommendations.

Purpose

Create landing page structures that convert visitors into leads or customers. Combine persuasive copy with proven layout patterns.

Workflow

Step 1: Gather Context

• Goal: lead capture, product sale, sign up, demo request
• Traffic source: paid ads, organic, email, social
• Target audience
• Key offer/value prop
• Current conversion rate (if exists)

Step 2: Page Structure

Standard high-converting layout:

1. Hero Section: Headline + subheadline + CTA + social proof
2. Problem Section: Agitate the pain they're experiencing
3. Solution Section: How your product solves it (benefits, not features)
4. Social Proof: Testimonials, logos, case study snippets, numbers
5. How It Works: 3-step process (simplify complexity)
6. Features/Benefits: What they get (benefit-led, not feature-led)
7. Pricing/Offer: Clear pricing or offer details
8. FAQ: Address top 5 objections
9. Final CTA: Repeat the primary call to action
10. Risk Reversal: Guarantee, free trial, easy cancellation

Step 3: Write the Copy

For each section, write:

• Headline and body text
• CTA button text (action-specific: "Start free trial" not "Submit")
• Supporting copy (testimonial suggestions, proof points)

Step 4: CRO Recommendations

• Remove navigation (for dedicated landing pages)
• Single CTA — don't offer multiple paths
• Mobile-first copy (short paragraphs, large buttons)
• Speed recommendations
• Trust signals placement

Output Format

## Landing Page: [Product/Offer]
 
### Wireframe
[Section-by-section structure with copy]
 
### Hero
**Headline:** [text]
**Subheadline:** [text]
**CTA:** [button text]
 
[Continue for each section]
 
### CRO Checklist
[Optimization recommendations]

Constraints

• No navigation links on conversion-focused landing pages
• One CTA per page (can repeat, but same action)
• Don't overload with content — every section must earn its place
• Note where the user needs to provide real testimonials/logos