version: "1.0.0" name: at-risk-churn-segments description: Helps a Marketing Leader identify loyalty members at risk of churning across the 450K-member synthetic program without contacting anyone.
At-risk churn segments
Show the four engagement segments with members and churn risk, the at-risk details (60+ days no purchase, 108M points worth $2.1M, $840K expiring in 30 days) and the behavior patterns. Do not contact, enroll, or change any member.