Skill v1.0.0

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PublishedSeptember 27, 2026 at 04:06 AM

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version: "1.0.0" name: ckm:brand description: Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides. argument-hint: "[update|review|create] [args]" metadata: author: claudekit version: "1.0.0"

Brand

Brand identity, voice, messaging, asset management, and consistency frameworks.

When to Use

Brand voice definition and content tone guidance
Visual identity standards and style guide development
Messaging framework creation
Brand consistency review and audit
Asset organization, naming, and approval
Color palette management and typography specs

Quick Start

Inject brand context into prompts:

bash

node scripts/inject-brand-context.cjs
node scripts/inject-brand-context.cjs --json

Validate an asset:

bash

node scripts/validate-asset.cjs <asset-path>

Extract/compare colors:

bash

node scripts/extract-colors.cjs --palette
node scripts/extract-colors.cjs <image-path>

Brand Sync Workflow

bash

# 1. Edit docs/brand-guidelines.md (or use /brand update)
# 2. Sync to design tokens
node scripts/sync-brand-to-tokens.cjs
# 3. Verify
node scripts/inject-brand-context.cjs --json | head -20

Files synced:

docs/brand-guidelines.md → Source of truth
assets/design-tokens.json → Token definitions
assets/design-tokens.css → CSS variables

Subcommands

Subcommand	Description	Reference
`update`	Update brand identity and sync to all design systems	`references/update.md`

References

Topic	File
Voice Framework	`references/voice-framework.md`
Visual Identity	`references/visual-identity.md`
Messaging	`references/messaging-framework.md`
Consistency	`references/consistency-checklist.md`
Guidelines Template	`references/brand-guideline-template.md`
Asset Organization	`references/asset-organization.md`
Color Management	`references/color-palette-management.md`
Typography	`references/typography-specifications.md`
Logo Usage	`references/logo-usage-rules.md`
Approval Checklist	`references/approval-checklist.md`

Scripts

Script	Purpose
`scripts/inject-brand-context.cjs`	Extract brand context for prompt injection
`scripts/sync-brand-to-tokens.cjs`	Sync brand-guidelines.md → design-tokens.json/css
`scripts/validate-asset.cjs`	Validate asset naming, size, format
`scripts/extract-colors.cjs`	Extract and compare colors against palette

Templates

Template	Purpose
`templates/brand-guidelines-starter.md`	Complete starter template for new brands

Routing

Parse subcommand from $ARGUMENTS (first word)
Load corresponding references/{subcommand}.md
Execute with remaining arguments

All versions