nguyenphp/antigravity-marketing/affiliate-marketing

Claude Code and agent skill by nguyenphp/antigravity-marketing

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Affiliate programs, partner networks, commission structures, and performance tracking.

Install

npx vskill@latest install nguyenphp/antigravity-marketing/affiliate-marketing

SKILL.md

Affiliate Marketing

Build profitable partnerships through performance-based marketing.

1. Affiliate Program Types

TypeHow It WorksBest For
In-houseRun your own programControl, high volume
Network-basedUse affiliate networksReach, management
HybridBoth approachesFlexibility

2. Commission Structures

ModelDescriptionTypical Rate
CPA (Cost Per Action)Fixed fee per conversion$5-$200+
Revenue share% of sale5-50%
Recurring% of ongoing payments10-30%
CPL (Cost Per Lead)Fee per qualified lead$1-$50
TieredHigher rates for more salesVaries
HybridBase + performanceVaries
Commission Rate Benchmarks
IndustryTypical Rate
Digital products30-50%
SaaS20-40% recurring
E-commerce5-15%
Finance$50-$200 CPA
Travel5-10%

3. Affiliate Networks

NetworkBest ForCommission Type
Amazon AssociatesPhysical products1-10%
ShareASaleE-commerce, diverseVaries
CJ AffiliateEnterprise brandsVaries
ImpactSaaS, subscriptionVaries
PartnerStackB2B SaaSRecurring
RakutenRetail, travelVaries

4. Affiliate Types

TypeDescriptionBest For
Content creatorsBloggers, YouTubersReviews, tutorials
InfluencersSocial media reachAwareness, quick sales
Coupon/deal sitesDiscount focusedVolume, price-sensitive
Loyalty/cashbackRewards usersRetention
Email marketersNewsletter-basedTargeted promotions
Comparison sitesSide-by-side reviewsResearch phase
Sub-affiliatesRecruit other affiliatesScale

5. Recruiting Affiliates

Outreach Best Practices
ElementApproach
ResearchUnderstand their audience
PersonalizeReference their content
Value propWhat's in it for them
Easy askSimple next step
Follow up2-3 touches
Where to Find Affiliates
SourceHow
Competitor programsReverse engineer
Content search"[your category] + review"
Affiliate networksMarketplace listings
Social mediaHashtag research
ConferencesNetworking events

6. Program Structure

Essential Elements
ElementDescription
Commission ratesClear, competitive
Cookie duration30-90 days typical
Payment termsNet 30-60 days
Minimum payout$25-$100 threshold
Creative assetsBanners, links, content
TrackingReliable attribution
Terms and Conditions
AreaCover
Prohibited tacticsPPC bidding, spam
Brand usageTrademark guidelines
DisclosureFTC requirements
False claimsProhibited statements
TerminationWhen/how

7. Affiliate Tracking

Attribution Models
ModelHow It Works
Last clickLast affiliate gets credit
First clickFirst affiliate gets credit
LinearSplit among all touches
Time decayRecent gets more weight
Tracking Methods
MethodHow It Works
CookiesStandard browser tracking
Coupon codesUnique codes per affiliate
UTM parametersURL tracking
FingerprintingDevice-based (cookieless)

8. Performance Metrics

Program Metrics
MetricFormulaHealthy
Active rateActive affiliates / Total>10%
Revenue per affiliateTotal revenue / AffiliatesIncreasing
Conversion rateConversions / Clicks>1%
EPC (Earnings Per Click)Earnings / Clicks$0.20+
Refund rateRefunds / Sales<10%
Affiliate Health
MetricMonitor
Traffic qualityBounce rate, geo
Conversion rateCompare to average
Refund rateFraud indicator
Customer LTVLong-term value

9. Fraud Prevention

Common Fraud Types
TypeSign
Cookie stuffingHigh impressions, low quality
Click fraudUnusual click patterns
Coupon abuseLast-click stealing
Self-referralAffiliate is customer
Fake leadsLow quality, high bounce
Prevention Tactics
TacticImplementation
VettingReview before approval
MonitoringUnusual patterns
HoldbackPayment delay period
ReversalRefund clawback
TermsClear prohibited activities

10. Affiliate Tools

Program Management
ToolBest For
ImpactEnterprise
PartnerStackSaaS
RefersionShopify
Post Affiliate ProSelf-hosted
TapfiliateSMB
Tracking/Analytics
ToolPurpose
AffiliatlySimple tracking
EverflowPerformance marketing
TUNEEnterprise tracking
Remember: The best affiliate programs prioritize quality over quantity. A few high-performing partners beat thousands of inactive ones.

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Source

Popularity

Repository stars
34
Repository forks
11
7-day trend score
18

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