nguyenphp/antigravity-marketing/competitor-monitor

Claude Code and agent skill by nguyenphp/antigravity-marketing

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Ongoing monitoring of competitor changes - website updates, new campaigns, price changes, and alert setup.

Install

npx vskill@latest install nguyenphp/antigravity-marketing/competitor-monitor

SKILL.md

Competitor Monitor & Alert

Keep eyes on competitors 24/7. Get notified when they make moves.

🎯 What This Skill Does

CapabilityDescription
Website MonitoringTrack changes to competitor sites
Price TrackingAlert on pricing changes
Content AlertsNew blog posts, landing pages
Ad MonitoringNew campaigns, creative changes
Social WatchingPosts, engagement spikes

1. What to Monitor

Website Changes
ElementWhy Monitor
HomepageMessaging, positioning shifts
Pricing pagePrice changes, new plans
New pagesNew products, features
Job postingsGrowth areas, priorities
BlogContent strategy
Marketing Activity
ActivitySignal
New adsCampaign launches
Email campaignsPromotions, sequences
Social postsContent focus
PR/NewsAnnouncements
ReviewsCustomer sentiment

2. Free Monitoring Tools

Website Change Detection
ToolUse CaseCost
VisualpingVisual website changesFree tier
ChangeTowerWebsite monitoringFree tier
WachetePrice trackingFree tier
Web ArchiveHistorical snapshotsFree
Content & SEO
ToolUse CaseCost
Google AlertsNews/mentionsFree
Talkwalker AlertsBetter Google AlertsFree
FeedlyBlog monitoringFree tier
Semrush Position TrackingRanking changesPaid
Social Media
ToolUse CaseCost
TweetDeckTwitter monitoringFree
Social BladeGrowth trackingFree
NotJustAnalyticsInstagram trackingFree tier

3. Google Alerts Setup

Essential Alerts
Alert QueryPurpose
"Competitor Name"Brand mentions
site:competitor.comNew indexed pages
"Competitor" + "partnership"Strategic moves
"Competitor" + "funding"Investment news
"Competitor" + "launch"Product releases
Pro Tips
SettingRecommendation
How oftenAs it happens
SourcesAll (or specific)
LanguageYour markets
RegionYour markets
DeliveryEmail or RSS

4. Price Monitoring

What to Track
Data PointWhy
Base pricesCompetitive positioning
DiscountsPromotion timing
New plansMarket approach
Feature changesValue adds/removes
Free trial lengthSales tactics
DIY Price Tracking
1. Screenshot competitor pricing monthly
2. Create comparison spreadsheet
3. Note any changes with dates
4. Analyze patterns (seasonal, events)
5. Set up Visualping on pricing page

5. Ad Monitoring

Weekly Ad Check Routine
PlatformAction
Meta Ad LibraryCheck for new/stopped ads
Google TransparencyReview search ads
TikTok LibraryScan video ads
SpyFu/SemrushKeyword changes
What to Track
ElementLog
New creativesScreenshot + date
Running durationStart/end dates
Copy changesBefore/after
Landing pagesURL + screenshot
OffersDiscounts, CTAs

6. Social Media Monitoring

Track These Metrics
MetricFrequency
Follower growthWeekly
Post frequencyWeekly
Engagement rateWeekly
Top postsMonthly
Campaign hashtagsOngoing
Tools for Social Tracking
NeedTool
Follower countsSocial Blade
EngagementSocialbakers free
HashtagsBrand24 free tier
MentionsMention free tier

7. Automated Alert System

Simple Setup with Free Tools
Level 1: Google Alerts (mentions)
         ↓
Level 2: Visualping (website changes)
         ↓
Level 3: Feedly (content monitoring)
         ↓
Level 4: Weekly manual checks (ads, social)
Zapier/Make Automation
TriggerAction
New RSS item (blog)Slack notification
Google AlertSave to spreadsheet
New tweet from @competitorEmail alert
Website changeTeam notification

8. Competitor Dashboard

Weekly Tracking Template
MetricCompetitor ACompetitor BUs
Website changes
New blog posts
Social posts
New ads
Price changes
News/PR
Monthly Report Template
markdown
# Competitive Intelligence Report - [Month]
 
## TL;DR
-Key moves by competitors
-Opportunities identified
-Threats to address
 
## Website Changes
| Competitor | Change | Impact |
 
## Marketing Campaigns
| Competitor | Campaign | Creative Approach |
 
## Pricing Updates
| Competitor | Old | New | Analysis |
 
## Content Published
| Competitor | Top Content | Engagement |
 
## Recommendations
-React to: 
-Opportunity to:
-Prepare for:

9. Response Playbook

When Competitor Makes a Move
MoveResponse Options
Price cutMatch, differentiate, or ignore
New featureEvaluate priority, develop or counter-position
Big campaignMonitor performance, learn from creative
PR winCreate own news angle
New marketAssess if follow or defend
Decision Framework
1. What did they do?
2. Why did they do it?
3. Does this affect us?
4. Should we respond?
5. If yes, how and when?
6. If no, document and monitor
Remember: Monitoring is about being informed, not reactive. Use intelligence to make better strategic decisions, not to copy every move.

Security

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Source

Popularity

Repository stars
34
Repository forks
11
7-day trend score
18

Stars and forks are for the whole GitHub repository, not this skill alone. Not refreshed yet.

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