Competitor Teardown Agent
Know your competition inside out. Find their strengths, weaknesses, and your opportunities.
🎯 What This Skill Does
| Capability | Description | |
|---|
| Website Analysis | Teardown design, UX, messaging, tech stack | |
| Social Audit | Analyze content strategy, engagement, growth | |
| Ad Intelligence | Find their running ads and creative strategy | |
| Gap Finding | Discover what they miss that you can win | |
| Benchmark | Compare your metrics to theirs | |
1. Website Teardown
What to Analyze
| Element | Questions | |
|---|
| Homepage | What's the main value prop? First impression? | |
| Navigation | How do they structure content? | |
| Pricing | How do they present pricing? Model? | |
| CTAs | What actions do they push? | |
| Social proof | Testimonials, logos, numbers? | |
| Content | Blog? Resources? Quality? | |
Tech Stack Discovery
| Tool | What It Reveals | |
|---|
| BuiltWith | CMS, analytics, marketing tools | |
| Wappalyzer | Technologies used | |
| PageSpeed Insights | Performance metrics | |
| Web.dev | SEO and accessibility | |
UX Teardown Checklist
| Area | Check | |
|---|
| Load time | Under 3 seconds? | |
| Mobile UX | Easy to navigate on phone? | |
| Forms | How many fields? Easy to complete? | |
| Checkout | Steps? Friction points? | |
| Trust signals | Security badges, reviews visible? | |
2. Social Media Analysis
What to Track
| Metric | Why It Matters | |
|---|
| Follower count | Reach potential | |
| Growth rate | Momentum | |
| Engagement rate | Real influence | |
| Post frequency | Content commitment | |
| Top posts | What resonates | |
| Response time | Customer care | |
Content Analysis
| Question | What to Note | |
|---|
| What topics perform best? | Theme patterns | |
| What formats work? | Video, carousel, static | |
| What tone do they use? | Formal, casual, funny | |
| When do they post? | Day/time patterns | |
| How do they engage replies? | Community building | |
Platform-Specific Checks
| Platform | Key Metrics | |
|---|
| Instagram | Reels views, saves, story engagement | |
| LinkedIn | Post impressions, profile views | |
| TikTok | Video views, shares, sounds used | |
| X/Twitter | Retweets, quote tweets, thread engagement | |
| YouTube | View duration, sub growth, CTR | |
3. Ad Intelligence
Tools to Spy on Ads
| Tool | What You See | |
|---|
| Meta Ad Library | All active Facebook/Instagram ads | |
| Google Ads Transparency | Google advertiser history | |
| TikTok Ad Library | TikTok running ads | |
| AdSpy | Paid - extensive ad database | |
| Semrush | PPC keywords and ad copy | |
What to Analyze
| Element | Questions | |
|---|
| Creative style | Video, static, carousel? UGC feel? | |
| Copy approach | Long or short? Pain or benefit focused? | |
| Offers | Discount? Free trial? Lead magnet? | |
| Landing pages | Where does traffic go? | |
| Duration | How long have ads been running? | |
| Variations | How many versions are they testing? | |
Ad Library Quick Tips
| Platform | How to Access | |
|---|
| Meta | facebook.com/ads/library | |
| Google | adstransparency.google.com | |
| TikTok | library.tiktok.com | |
| LinkedIn | Company page → Posts → Ads tab | |
4. SEO Competitive Analysis
What to Check
| Metric | Tool | |
|---|
| Domain Authority | Ahrefs, Moz | |
| Organic traffic | Semrush, Similarweb | |
| Top keywords | Ahrefs, Semrush | |
| Backlink profile | Ahrefs | |
| Content gaps | Ahrefs Content Gap | |
Content Analysis
| Question | Insight | |
|---|
| What ranks #1? | Their strongest content | |
| What's getting traffic? | Proven topics | |
| What's declining? | Opportunities for you | |
| Backlinks from where? | Outreach targets | |
5. Positioning Analysis
Messaging Teardown
| Element | Capture | |
|---|
| Tagline | Their core promise | |
| Value props | Key differentiators | |
| Target audience | Who they speak to | |
| Proof points | How they back claims | |
| Pricing position | Premium? Budget? Value? | |
Positioning Map
Premium
|
[Competitor A] | [Competitor B]
|
Low Feature ------+------ High Feature
|
[Your opportunity?]
|
Budget
6. SWOT Competitor Template
Strengths (What they do well)
| Category | Notes | |
|---|
| Brand | | |
| Product | | |
| Content | | |
| Traffic | | |
| Community | | |
Weaknesses (Where they fail)
| Category | Notes | |
|---|
| UX issues | | |
| Content gaps | | |
| Slow support | | |
| Missing features | | |
| Poor mobile | | |
Opportunities (Your openings)
| Type | Opportunity | |
|---|
| Underserved segment | | |
| Unaddressed pain points | | |
| Better pricing model | | |
| Superior content | | |
| Platform they ignore | | |
Threats (Their advantages)
| Type | Threat | |
|---|
| Bigger budget | | |
| Strong brand | | |
| First mover | | |
| Better product | | |
| More resources | | |
7. Competitive Teardown Template
Quick Report Format
markdown
# Competitor: [Name]
## Overview
-Website:
-Founded:
-Size/Funding:
## Positioning
-Tagline:
-Target audience:
-Key differentiator:
## Website Analysis
-Strengths:
-Weaknesses:
-UX score:
## Marketing Channels
-Primary:
-Secondary:
-Ad spend estimate:
## Content Strategy
-Blog frequency:
-Top performing topics:
-Social engagement:
## Key Takeaways
-What they do better than us:
-What we do better:
-Opportunities to exploit:
8. Action Framework
After Teardown, Ask
| Question | Action | |
|---|
| What are they doing that we should copy? | Add to roadmap | |
| What are they doing wrong? | Avoid or exploit | |
| What are they missing? | Create differentiator | |
| What's working for their audience? | Test similar | |
| Where are they vulnerable? | Attack strategy | |
Remember: Study competitors to be informed, not to copy. Your best strategy comes from understanding the landscape then zigging where they zag.