Skills nguyenphp conversion-optimization nguyenphp/antigravity-marketing / conversion-optimizationClaude Code and agent skill by nguyenphp/antigravity-marketing
Source check pending Checking that the SKILL.md file is still in the repository.
CRO principles, A/B testing, landing page optimization, and user experience improvements.
Install npm bun pnpm yarn Repo and skill
npx vskill@latest install nguyenphp/antigravity-marketing/conversion-optimizationSKILL.md Conversion Optimization Systematically improve conversion rates through testing and optimization.
1. CRO Framework Phase Activities Output Research Analytics, heatmaps, surveys Insights Hypothesis Identify opportunities Test ideas Prioritize ICE/PIE scoring Roadmap Test A/B, multivariate Data Analyze Statistical analysis Learnings Implement Roll out winners Improvements
2. Conversion Research Quantitative Research Method Reveals Analytics Where users drop off Funnel analysis Conversion blockers Heatmaps Click/scroll patterns Session recordings User behavior Form analytics Field-level drop-off
Qualitative Research Method Reveals User surveys Motivations, concerns Exit surveys Why they left User interviews Deep insights Usability tests Friction points Customer support Common objections
3. Landing Page Optimization Above the Fold Essentials Element Best Practice Headline Clear value proposition Subheadline Supporting benefit Hero image/video Relevant, emotional CTA Visible, action-oriented Trust signals Logos, security badges
Page Structure Section Purpose Hero Capture attention Benefits Why it matters Features What you get Social proof Why trust us FAQ Overcome objections CTA Convert
Landing Page Checklist Element Check Single focus One goal per page Clear headline Value in 5 seconds Benefit-driven Not feature-focused Strong CTA Action verb, contrast color Social proof Testimonials, logos Trust signals Security, guarantees Mobile-optimized Responsive, fast Minimal navigation Reduce distractions
4. CTA Optimization CTA Button Best Practices Element Best Practice Color Contrast with page Size Large enough to tap (44px+) Copy Action verb + value Position Above fold, after key info Whitespace Breathing room around
CTA Copy Formulas Formula Example Action + Benefit "Get My Free Guide" Action + Urgency "Claim Your Spot Now" First person "Start My Free Trial" Specific "Download the 10-Step Checklist"
5. Form Optimization Form Best Practices Principle Implementation Fewer fields Only ask what's necessary Smart defaults Pre-fill when possible Inline validation Real-time feedback Clear labels Above field, not inside Progress indication For multi-step Mobile-friendly Proper input types
Field Priority Essential Nice to Have Remove Email Company Fax Name Phone Title Password Industry Address
6. A/B Testing What to Test (Priority Order) Priority Element High Headlines, CTAs, offers Medium Images, layout, copy Low Colors, button size
Test Requirements Factor Minimum Sample size Statistical significance Duration 1-2 full business cycles Visitors/variation 100+ conversions each
Statistical Significance Confidence P-value Use 95% < 0.05 Standard 99% < 0.01 High stakes 90% < 0.10 Early indicators
7. Prioritization Frameworks ICE Score Factor Question Score 1-10 Impact How much will it move the needle? Confidence How sure are we it'll work? Ease How easy to implement?
PIE Framework Factor Question Potential How much improvement possible? Importance How valuable is this page? Ease How hard to test?
8. Psychological Triggers Persuasion Principles Principle Application Scarcity Limited time/quantity Social proof Testimonials, numbers Authority Expert endorsements Reciprocity Free value first Commitment Small yeses before big Liking Relatable brand
Cognitive Biases Bias How to Use Anchoring Show original price Loss aversion Frame as avoiding loss Bandwagon "Join 10,000+ customers" Default Pre-select recommended
9. Page Speed Impact Speed Benchmarks Load Time Bounce Impact 1-3 seconds Baseline 3-5 seconds +32% bounce 5-10 seconds +90% bounce 10+ seconds +123% bounce
Speed Optimization Action Impact Compress images High Lazy loading Medium Minify CSS/JS Medium CDN High Caching High
10. CRO Tools Tool Purpose Google Optimize A/B testing (free) Optimizely A/B testing (enterprise) VWO A/B testing + insights Hotjar Heatmaps, recordings Crazy Egg Visual analytics Unbounce Landing page builder Typeform Form optimization
Remember: CRO is a process, not a project. Continuous testing and iteration beats one-time optimization.
Popularity
Repository stars 46
Repository forks 13
Repository npm downloads, 7 days 82
7-day trend score 30 Stars and forks are for the whole GitHub repository, not this skill alone. Downloads are for the repository's npm package. Refreshed 27 Aug 2026, 2 months ago.
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