nguyenphp/antigravity-marketing/growth-hacking

Claude Code and agent skill by nguyenphp/antigravity-marketing

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Growth strategies, viral loops, acquisition funnels, AARRR framework, and rapid experimentation.

Install

npx vskill@latest install nguyenphp/antigravity-marketing/growth-hacking

SKILL.md

Growth Hacking

Systematic approaches to rapid, scalable growth.

1. AARRR Pirate Metrics Framework

StageFocusKey Metric
AcquisitionGet usersCAC, traffic sources
ActivationFirst valueActivation rate
RetentionKeep usersChurn, DAU/MAU
RevenueMake moneyARPU, LTV
ReferralSpread wordViral coefficient

2. Acquisition Strategies

Channel Categories
ChannelTypeSpeedCost
SEOOrganicSlowLow
ContentOrganicMediumMedium
SocialOrganic/PaidFastVariable
Paid adsPaidFastHigh
ReferralViralMediumLow
PartnershipsLeverageMediumMedium
Channel Prioritization (ICE Score)
FactorScore 1-10
ImpactPotential effect
ConfidenceLikelihood of success
EaseResources needed

3. Activation Tactics

Onboarding Best Practices
TacticPurpose
Progress barShow completion %
Quick winsEarly success
PersonalizationRelevance
TooltipsGuidance
ChecklistClear next steps
Activation Metrics
MetricCalculation
Activation rateUsers who complete key action / Total signups
Time to valueTime from signup to first value
Setup completion% completing onboarding

4. Retention Strategies

Retention Types
TypeTimeframeFocus
Day 124 hoursFirst impression
Week 17 daysHabit formation
Month 130 daysCore value
Long-term90+ daysLoyalty
Retention Tactics
TacticHow
Email sequencesDrip campaigns
Push notificationsTimely reminders
In-app messagesContextual help
Feature educationShow unused features
RewardsGamification
CommunityBuild connections
Retention Metrics
MetricFormula
Day N retentionActive on day N / Total signups day 0
Cohort retentionUsers still active / Users in cohort
Churn rateLost customers / Total customers
DAU/MAUDaily active / Monthly active

5. Viral Loops

Types of Viral Loops
TypeExampleK-factor potential
InherentInvite to collaborateHigh
Word of mouthProduct so goodMedium
IncentivizedReferral rewardsHigh
Social sharingShare contentMedium
Embedded"Made with X"Low-Medium
Viral Coefficient (K-factor)
K = i × c
 
Where:
i = invites sent per user
c = conversion rate of invites
K-factorResult
K > 1Exponential growth
K = 1Linear growth
K < 1Declining growth
Referral Program Structure
ElementBest Practice
IncentiveTwo-sided rewards
FrictionOne-click sharing
VisibilityIn-product placement
TrackingUnique referral codes

6. Growth Experiments

Hypothesis Template
If we [make this change]
Then [this metric] will [increase/decrease]
Because [reasoning]
Experiment Process
PhaseActivities
IdeationBrainstorm, prioritize (ICE)
DesignHypothesis, success metrics
BuildMVP implementation
MeasureTrack results
LearnDocument, iterate
Sample Size Calculator
BaselineLiftSample needed
2%10%~78,000 per variant
2%25%~12,500 per variant
5%10%~31,000 per variant
5%25%~5,000 per variant

7. Product-Led Growth (PLG)

PLG Principles
PrincipleImplementation
Free tierGenerous freemium
Self-serveNo sales needed
Bottom-upIndividual users first
ViralityBuilt-in sharing
Data-drivenUsage triggers upgrade
PLG Metrics
MetricTarget
Free to paid2-5%
Time to paid< 30 days
PQL conversion10-20%
Expansion revenue> 30% of new revenue

8. Growth Levers

North Star Metric
Business TypeNorth Star
SaaSWeekly active users
E-commerceWeekly purchases
MarketplaceWeekly transactions
MediaDaily active readers
Consumer appDAU/MAU ratio
Input Metrics
North StarInput Metrics
Active usersSignups, activation, retention
RevenueCustomers, ARPU, frequency
EngagementSessions, actions, time spent

9. Growth Stack

Analytics Tools
ToolPurpose
Mixpanel/AmplitudeProduct analytics
Google AnalyticsWeb traffic
HeapAuto-tracked events
SegmentData pipeline
Experimentation Tools
ToolPurpose
OptimizelyA/B testing
LaunchDarklyFeature flags
StatsigExperimentation
Engagement Tools
ToolPurpose
IntercomIn-app messaging
Customer.ioEmail automation
AppcuesUser onboarding

10. Growth Team Structure

Roles
RoleResponsibility
Growth LeadStrategy, prioritization
Growth PMExperiments, roadmap
Growth EngineerImplementation
Data AnalystInsights, measurement
Growth MarketerAcquisition, content
Process
CadenceActivity
WeeklyExperiment review
Bi-weeklySprint planning
MonthlyMetric deep-dive
QuarterlyStrategy review
Remember: Growth is about finding leverage points through rapid experimentation. Test fast, learn faster, scale what works.

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Source

Popularity

Repository stars
34
Repository forks
11
7-day trend score
18

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