nguyenphp/antigravity-marketing/influencer-marketing

Claude Code and agent skill by nguyenphp/antigravity-marketing

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Influencer outreach, KOL partnerships, micro-influencer strategies, and campaign management.

Install

npx vskill@latest install nguyenphp/antigravity-marketing/influencer-marketing

SKILL.md

Influencer Marketing

Partner with influencers to expand reach and build credibility.

1. Influencer Tiers

TierFollowersEngagementCostBest For
Nano1K-10K5-10%$50-$500Authenticity, niche
Micro10K-100K3-5%$500-$5KEngaged communities
Mid100K-500K2-3%$5K-$25KBalanced reach/engagement
Macro500K-1M1-2%$25K-$100KMass awareness
Mega1M+0.5-1%$100K+Celebrity reach

2. Platform Selection

PlatformBest ForContent TypeAudience
InstagramLifestyle, beauty, fashionPhotos, Reels, Stories18-34
TikTokViral, entertainmentShort video16-30
YouTubeTutorials, reviewsLong videoAll ages
LinkedInB2B, professionalArticles, thought leadership25-54
X/TwitterTech, news, opinionsText, threads25-49
TwitchGaming, live contentStreams18-34

3. Influencer Vetting

Selection Criteria
FactorWhat to Check
RelevanceAudience match, content fit
EngagementReal comments, interaction quality
AuthenticityFake follower check, organic growth
Content qualityProduction value, consistency
Brand safetyPast controversies, values alignment
ProfessionalismCommunication, reliability
Red Flags
Warning SignIndicates
Sudden follower spikesBought followers
Low engagement ratioFake audience
Generic commentsBot engagement
Too many sponsored postsLow trust
Misaligned valuesBrand risk

4. Outreach Best Practices

Initial Contact Template
ElementContent
SubjectSpecific, personal, not salesy
IntroWhy you follow them
ValueWhat's in it for them
AskClear next step
BriefKeep under 150 words
What to Include
TopicDetails
Brand introBrief, relevant
Why themSpecific reasons
Campaign ideaHigh-level concept
CompensationRange or "discuss"
TimelineApproximate dates

5. Campaign Types

TypeDescriptionBest For
Sponsored postOne-off branded contentAwareness
Product seedingFree products for reviewAuthenticity
Brand ambassadorLong-term partnershipLoyalty
TakeoverInfluencer controls accountEngagement
GiveawayPrize collaborationGrowth
AffiliateCommission-basedSales
EventIn-person activationExperience

6. Compensation Models

ModelStructureBest For
Flat feeFixed paymentPredictable budgets
Per postPayment per contentCampaign-based
AffiliateCommission on salesPerformance focus
Product onlyFree productsNano/micro, seeding
HybridBase + performanceBalanced incentive
Rate Benchmarks
PlatformPer 100K Followers
Instagram post$1,000-$2,000
Instagram Reel$1,500-$3,000
TikTok video$1,000-$2,500
YouTube video$2,000-$5,000

7. Brief Creation

Campaign Brief Elements
SectionInclude
ObjectiveClear goal
Key messages2-3 main points
DeliverablesExact requirements
TimelineDeadlines
GuidelinesDos and don'ts
ExamplesReference content
Hashtags/tagsRequired mentions
DisclosureFTC requirements
Creative Freedom
ApproachWhen to Use
PrescriptiveProduct launches, strict messaging
BalancedBrand campaigns with guidelines
OpenBrand awareness, authenticity focus

8. Disclosure Requirements

FTC Guidelines
RequirementImplementation
Clear disclosure#ad, #sponsored, Paid partnership
VisibleNot buried, early in caption
Every postAll sponsored content
Platform toolsUse built-in disclosure features
Platform-Specific
PlatformMethod
InstagramPaid partnership badge
YouTube"Includes paid promotion" checkbox
TikTokBranded content toggle

9. Campaign Metrics

Awareness Metrics
MetricFormula
ReachUnique viewers
ImpressionsTotal views
Video viewsViews >3 sec
Engagement Metrics
MetricFormula
Engagement rate(Likes + Comments + Shares) / Followers × 100
EMVEngagement × value multiplier
Earned mediaNon-paid amplification
Conversion Metrics
MetricTrack Via
ClicksUTM links
ConversionsPromo codes, affiliate links
RevenueTracked by code/link
ROASRevenue / Spend

10. Influencer Tools

ToolPurpose
CreatorIQDiscovery, management
GrinE-commerce focused
UpfluenceAll-in-one platform
AspireIQCommunity building
ModashDiscovery, vetting
HypeAuditorAudience authenticity
Remember: The best influencer partnerships feel authentic. Focus on genuine alignment over follower counts.

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Source

Popularity

Repository stars
34
Repository forks
11
7-day trend score
18

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