norahe0304-art/30x-seo/30x-seo-content-brief

Claude Code and agent skill by norahe0304-art/30x-seo

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Generate content briefs by analyzing top-ranking SERP results. Extracts common topics, identifies content gaps, and creates actionable briefs for content-writer. Input: target keyword. Output: content brief with must-cover topics + gap opportunities.

Install

npx vskill@latest install norahe0304-art/30x-seo/30x-seo-content-brief

SKILL.md

Content Brief Generator

SERP Analysis → Content Brief → Outrank Competition

Goal

Not rewriting competitors, but analyzing them to write better content.

Wrong ApproachRight Approach
Rewrite Top 10 articlesAnalyze Top 10 intent
Copy content structureFind gaps (what they missed)
Merge competitor contentOutperform (add original data/cases)

Workflow

Step 1: SERP Scraping
Input: Target keyword
↓
Scrape Top 10 results:
- Title
- URL
- Meta description
- Page content (H1, H2, H3 structure)
- Word count
- Content type (listicle, how-to, guide, comparison, etc.)
Step 2: Intent Analysis
DimensionDescription
Search IntentInformational / Commercial / Transactional / Navigational
Content Format90% are listicles? You should write a listicle too
Content DepthAverage word count? Exceed the average
SERP FeaturesFeatured Snippet? PAA? Video?
Step 3: Topic Extraction

Extract common topics covered by Top 10:

Example keyword: "how to start a podcast"
 
Top 10 coverage:
✓ Equipment selection (10/10)
✓ Recording software (9/10)
✓ Hosting platforms (8/10)
✓ Cover design (7/10)
✓ Promotion strategy (6/10)

Rule: Topics covered by >50% = must include

Step 4: Gap Analysis

Find content competitors don't cover or cover poorly:

Gap opportunities:
- 2024 AI tool recommendations (only 2/10 mention)
- Monetization strategies (most skim over)
- Real cost breakdown (no specific numbers)
- Common failure reasons (few cover negative angle)

Rule: Gaps = your differentiation opportunity

Step 5: Brief Generation

Output Format: Content Brief

markdown
# Content Brief: [Target Keyword]
 
## Search Intent
[Informational/Commercial/etc.] - [One sentence describing what users want]
 
## Content Format
Recommended: [Listicle / How-to Guide / Comparison / etc.]
Reason: X/10 of Top 10 use this format
 
## Target Word Count
Minimum: [Top 10 average word count]
Recommended: [Average + 20%] to outperform competition
 
## Must-Have Topics
 
| Topic | Coverage | Suggested Depth |
|-------|----------|-----------------|
| [Topic 1] | 10/10 | Detailed |
| [Topic 2] | 9/10 | Detailed |
| [Topic 3] | 8/10 | Medium |
 
## Gap Opportunities (Differentiators)
 
| Gap | Why It's an Opportunity | Suggested Angle |
|-----|-------------------------|-----------------|
| [Gap 1] | Only 2/10 mention | [Specific suggestion] |
| [Gap 2] | Shallow coverage | [Specific suggestion] |
 
## Recommended H2 Structure
 
1.[H2 Title] - Covers [Topic]
2.[H2 Title] - Covers [Topic]
3.[H2 Title] - Gap opportunity: [Gap]
4....
 
## E-E-A-T Recommendations
 
-**Experience**: Add [specific suggestion, e.g., real case/screenshots]
-**Expertise**: Cite [data sources/expert opinions]
-**Original Value**: [What can you provide that competitors don't]
 
## SERP Feature Opportunities
 
-[ ] Featured Snippet: [Opportunity exists? Format suggestion]
-[ ] PAA: [Related questions list]
-[ ] Video: [Video needed?]
 
## Internal Link Suggestions
 
-Link to: [Related existing pages]
-Get links from: [Which pages should link to this article]

Usage

bash
# Generate content brief
/seo content-brief "target keyword"
 
# Then write content using the brief
/seo content-writer --brief [brief-file]

Related Skills

UpstreamThis SkillDownstream
30x-seo-keywords30x-seo-content-brief30x-seo-content-writer
30x-seo-plan↓ Analyze SERP↓ Write per brief

Important Notes

  1. No plagiarism: Brief is an analysis tool, not a copying tool
  2. Original first: Gap sections must have original content
  3. E-E-A-T: Every piece needs real experience/data
  4. Timeliness: Competitors change, briefs have expiration

[PROTOCOL]: Update this header on changes, then check CLAUDE.md

Security

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Source

Popularity

Repository stars
6
Repository forks
4
7-day trend score
10

Stars and forks are for the whole GitHub repository, not this skill alone. Refreshed 18 Mar 2026, 7 months ago.

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