norahe0304-art/30x-seo/30x-seo-plan

SEO Strategy Planning

What This Skill Does

Create SEO strategy: analyze competitors, plan keywords, create content calendar, output implementation roadmap.

Does NOT do:

• Website architecture design → use site-architecture
• Technical SEO checks → use seo-technical
• Content generation → use seo-content-writer

Optional Input

Not a hard dependency. You can plan first then research, or research first then plan.

Process

Step 1: Discovery

Ask user:

• Business type (SaaS / E-commerce / Local service / Media / Other)
• Target audience (Who are your customers?)
• Main competitors (3-5)
• Goals (Traffic? Conversions? Brand?)
• Existing website? (Yes → analyze current state; No → new site planning)

Step 2: Competitor Analysis

For each competitor, analyze:

Tools: WebFetch + Perplexity

Output: COMPETITOR-ANALYSIS.md

Step 3: Keyword Strategy

If seo-keywords output exists → read and integrate If not → infer from competitor analysis + user input

Determine:

• Core keywords (3-5)
• Long-tail keywords (10-20)
• Topic clusters

Output: Integrate into SEO-STRATEGY.md

Step 4: Content Planning

Based on keyword strategy, plan:

Output: CONTENT-CALENDAR.md

# Content Calendar
 
## Month 1
| Week | Topic | Target Keyword | Type | Priority |
|------|-------|----------------|------|----------|
| 1 | ... | ... | Pillar | High |
| 2 | ... | ... | Cluster | Medium |

Step 5: Implementation Roadmap

Simplified roadmap:

Output: IMPLEMENTATION-ROADMAP.md

Output Files

Integration

seo-keywords ──(optional)──> seo-plan
                                │
                                ├──> seo-content-writer (content generation)
                                ├──> site-architecture (architecture design)
                                └──> seo-technical (technical checks)

Example

User: /seo plan
Claude: Please tell me:
1. Business type?
2. Target audience?
3. Main competitors?
4. SEO goals?
 
User: SaaS project management tool, targeting SMBs, competitors are Asana, Monday, Notion
 
Claude: [Executing competitor analysis...]
        [Creating keyword strategy...]
        [Planning content calendar...]
        [Outputting 4 files]

[PROTOCOL]: Update this header on changes, then check CLAUDE.md