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version: "1.0.1" name: seo-fundamentals description: SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles. allowed-tools: Read, Glob, Grep
SEO Fundamentals
Principles for search engine visibility.
1. E-E-A-T Framework
| Principle | Signals | |
|---|---|---|
| Experience | First-hand knowledge, real examples | |
| Expertise | Credentials, depth of knowledge | |
| Authoritativeness | Backlinks, mentions, industry recognition | |
| Trustworthiness | HTTPS, transparency, accurate info |
2. Core Web Vitals
| Metric | Target | Measures | |
|---|---|---|---|
| LCP | < 2.5s | Loading performance | |
| INP | < 200ms | Interactivity | |
| CLS | < 0.1 | Visual stability |
3. Technical SEO Principles
Site Structure
| Element | Purpose | |
|---|---|---|
| XML sitemap | Help crawling | |
| robots.txt | Control access | |
| Canonical tags | Prevent duplicates | |
| HTTPS | Security signal |
Performance
| Factor | Impact | |
|---|---|---|
| Page speed | Core Web Vital | |
| Mobile-friendly | Ranking factor | |
| Clean URLs | Crawlability |
4. Content SEO Principles
Page Elements
| Element | Best Practice | |
|---|---|---|
| Title tag | 50-60 chars, keyword front | |
| Meta description | 150-160 chars, compelling | |
| H1 | One per page, main keyword | |
| H2-H6 | Logical hierarchy | |
| Alt text | Descriptive, not stuffed |
Content Quality
| Factor | Importance | |
|---|---|---|
| Depth | Comprehensive coverage | |
| Freshness | Regular updates | |
| Uniqueness | Original value | |
| Readability | Clear writing |
5. Schema Markup Types
| Type | Use | |
|---|---|---|
| Article | Blog posts, news | |
| Organization | Company info | |
| Person | Author profiles | |
| FAQPage | Q&A content | |
| Product | E-commerce | |
| Review | Ratings | |
| BreadcrumbList | Navigation |
6. AI Content Guidelines
What Google Looks For
| ✅ Do | ❌ Don't | |
|---|---|---|
| AI draft + human edit | Publish raw AI content | |
| Add original insights | Copy without value | |
| Expert review | Skip fact-checking | |
| Follow E-E-A-T | Keyword stuffing |
7. Ranking Factors (Prioritized)
| Priority | Factor | |
|---|---|---|
| 1 | Quality, relevant content | |
| 2 | Backlinks from authority sites | |
| 3 | Page experience (Core Web Vitals) | |
| 4 | Mobile optimization | |
| 5 | Technical SEO fundamentals |
8. Measurement
| Metric | Tool | |
|---|---|---|
| Rankings | Search Console, Ahrefs | |
| Traffic | Analytics | |
| Core Web Vitals | PageSpeed Insights | |
| Indexing | Search Console | |
| Backlinks | Ahrefs, Semrush |
Remember: SEO is a long-term game. Quality content + technical excellence + patience = results.