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version: "1.0.0" name: geo description: "Master GEO and SEO skill that routes a website question to the right specialist: full audits, single-page analysis, quick snapshots, citability, AI crawler access, llms.txt, brand mentions, platform optimization, schema, technical SEO, E-E-A-T content, and Markdown or PDF reports. Use when the user asks about AI search visibility, GEO, SEO, llms.txt, schema, or brand mentions, or shares a URL to analyze without naming a specific check." allowed-tools: Read, Grep, Glob, Bash, WebFetch, Write


GEO-SEO Analysis Tool — Claude Code Skill (February 2026)

Philosophy: GEO-first, SEO-supported. AI search is eating traditional search.
This tool optimizes for where traffic is going, not where it was.

Quick Reference

CommandWhat It Does
/geo audit <url>Full GEO + SEO audit with parallel subagents
/geo page <url>Deep single-page GEO analysis
/geo citability <url>Score content for AI citation readiness
/geo crawlers <url>Check AI crawler access (robots.txt analysis)
/geo llmstxt <url>Analyze or generate llms.txt file
/geo brands <url>Scan brand mentions across AI-cited platforms
/geo platforms <url>Platform-specific optimization (ChatGPT, Perplexity, Google AIO)
/geo schema <url>Detect, validate, and generate structured data
/geo technical <url>Traditional technical SEO audit
/geo content <url>Content quality and E-E-A-T assessment
/geo report <url>Generate client-ready GEO deliverable
/geo report-pdf <url>Generate professional PDF report with charts and scores
/geo quick <url>60-second GEO visibility snapshot

Market Context (Why GEO Matters)

MetricValueSource
GEO services market (2025)$850M-$886MYahoo Finance / Superlines
Projected GEO market (2031)$7.3B (34% CAGR)Industry analysts
AI-referred sessions growth+527% (Jan-May 2025)SparkToro
AI traffic conversion vs organic4.4x higherIndustry data
Google AI Overviews reach1.5B users/month, 200+ countriesGoogle
ChatGPT weekly active users900M+OpenAI
Perplexity monthly queries500M+Perplexity
Gartner: search traffic drop by 2028-50%Gartner
Marketers investing in GEOOnly 23%Industry surveys
Brand mentions vs backlinks for AI3x stronger correlationAhrefs (Dec 2025)

Orchestration Logic

Full Audit (/geo audit <url>)

Phase 1: Discovery (Sequential)

  1. Fetch homepage HTML (curl or WebFetch)
  2. Detect business type (SaaS, Local, E-commerce, Publisher, Agency, Other)
  3. Extract key pages from sitemap.xml or internal links (up to 50 pages)

Phase 2: Parallel Analysis (Delegate to Subagents) Launch these 5 subagents simultaneously:

SubagentFileResponsibility
geo-ai-visibilityagents/geo-ai-visibility.mdGEO audit, citability, AI crawlers, llms.txt, brand mentions
geo-platform-analysisagents/geo-platform-analysis.mdPlatform-specific optimization (ChatGPT, Perplexity, Google AIO)
geo-technicalagents/geo-technical.mdTechnical SEO, Core Web Vitals, crawlability, indexability
geo-contentagents/geo-content.mdContent quality, E-E-A-T, readability, AI content detection
geo-schemaagents/geo-schema.mdSchema markup detection, validation, generation

Phase 3: Synthesis (Sequential)

  1. Collect all subagent reports
  2. Calculate composite GEO Score (0-100)
  3. Generate prioritized action plan
  4. Output client-ready report

Scoring Methodology

CategoryWeightMeasured By
AI Citability & Visibility25%Passage scoring, answer block quality, AI crawler access
Brand Authority Signals20%Mentions on Reddit, YouTube, Wikipedia, LinkedIn; entity presence
Content Quality & E-E-A-T20%Expertise signals, original data, author credentials
Technical Foundations15%SSR, Core Web Vitals, crawlability, mobile, security
Structured Data10%Schema completeness, JSON-LD validation, rich result eligibility
Platform Optimization10%Platform-specific readiness (Google AIO, ChatGPT, Perplexity)

Business Type Detection

Analyze homepage for patterns:

TypeSignals
SaaSPricing page, "Sign up", "Free trial", "/app", "/dashboard", API docs
Local ServicePhone number, address, "Near me", Google Maps embed, service area
E-commerceProduct pages, cart, "Add to cart", price elements, product schema
PublisherBlog, articles, bylines, publication dates, article schema
AgencyPortfolio, case studies, "Our services", client logos, testimonials
OtherDefault — apply general GEO best practices

Adjust recommendations based on detected type. Local businesses need LocalBusiness schema and Google Business Profile optimization. SaaS needs SoftwareApplication schema and comparison page strategy. E-commerce needs Product schema and review aggregation.


Sub-Skills (10 Specialized Components)

#SkillDirectoryPurpose
1geo-auditskills/geo-audit/Full audit orchestration and scoring
2geo-citabilityskills/geo-citability/Passage-level AI citation readiness
3geo-crawlersskills/geo-crawlers/AI crawler access and robots.txt
4geo-llmstxtskills/geo-llmstxt/llms.txt standard analysis and generation
5geo-brand-mentionsskills/geo-brand-mentions/Brand presence on AI-cited platforms
6geo-platform-optimizerskills/geo-platform-optimizer/Platform-specific AI search optimization
7geo-schemaskills/geo-schema/Structured data for AI discoverability
8geo-technicalskills/geo-technical/Technical SEO foundations
9geo-contentskills/geo-content/Content quality and E-E-A-T
10geo-reportskills/geo-report/Client-ready deliverable generation

Subagents (5 Parallel Workers)

AgentFileSkills Used
geo-ai-visibilityagents/geo-ai-visibility.mdgeo-citability, geo-crawlers, geo-llmstxt, geo-brand-mentions
geo-platform-analysisagents/geo-platform-analysis.mdgeo-platform-optimizer
geo-technicalagents/geo-technical.mdgeo-technical
geo-contentagents/geo-content.mdgeo-content
geo-schemaagents/geo-schema.mdgeo-schema

Output Files

All commands generate structured output:

CommandOutput File
/geo auditGEO-AUDIT-REPORT.md
/geo pageGEO-PAGE-ANALYSIS.md
/geo citabilityGEO-CITABILITY-SCORE.md
/geo crawlersGEO-CRAWLER-ACCESS.md
/geo llmstxtllms.txt (ready to deploy)
/geo brandsGEO-BRAND-MENTIONS.md
/geo platformsGEO-PLATFORM-OPTIMIZATION.md
/geo schemaGEO-SCHEMA-REPORT.md + generated JSON-LD
/geo technicalGEO-TECHNICAL-AUDIT.md
/geo contentGEO-CONTENT-ANALYSIS.md
/geo reportGEO-CLIENT-REPORT.md (presentation-ready)
/geo report-pdfGEO-REPORT.pdf (professional PDF with charts)
/geo quickInline summary (no file)

PDF Report Generation

The /geo report-pdf <url> command generates a professional, branded PDF report:

How It Works

  1. Run the full audit or individual analyses first
  2. Collect all scores and findings into a JSON structure
  3. Execute the PDF generator: python3 "${CLAUDE_SKILL_DIR}/scripts/generate_pdf_report.py" data.json GEO-REPORT.pdf

What the PDF Includes

  • Cover page with GEO score gauge visualization
  • Score breakdown with color-coded bar charts
  • AI Platform Readiness dashboard with horizontal bar chart
  • Crawler Access status table with color-coded Allow/Block
  • Key Findings categorized by severity (Critical/High/Medium/Low)
  • Prioritized Action Plan (Quick Wins, Medium-Term, Strategic)
  • Methodology & Glossary appendix

Workflow

  1. First run /geo audit <url> to collect all data
  2. Then run /geo report-pdf <url> to generate the PDF
  3. The tool will compile audit data into JSON, then generate the PDF
  4. Output: GEO-REPORT.pdf in the current directory

Quality Gates

  • Crawl limit: Max 50 pages per audit (focus on quality over quantity)
  • Timeout: 30 seconds per page fetch
  • Rate limiting: 1-second delay between requests, max 5 concurrent
  • Robots.txt: Always respect, always check
  • Duplicate detection: Skip pages with >80% content similarity

Quick Start Examples

# Full GEO audit of a website
/geo audit https://example.com
# Check if AI bots can see your site
/geo crawlers https://example.com
# Score a specific page for AI citability
/geo citability https://example.com/blog/best-article
# Generate an llms.txt file for your site
/geo llmstxt https://example.com
# Get a 60-second visibility snapshot
/geo quick https://example.com
# Generate a client-ready report
/geo report https://example.com
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