pmprompt/claude-plugin-product-management/competitive-analysis-framework

Domain Context

This skill implements a proven product management framework. The approach combines best practices from industry leaders and is designed for practical application in day-to-day PM work.

Input Requirements

• Context about your product, feature, or problem
• Relevant data, research, or constraints (recommended but optional)
• Clear articulation of what you're trying to achieve

Competitive Analysis Framework

When to Use

• Launching a new product or entering a market
• Planning your product positioning and differentiation
• Investors or stakeholders asking about competition
• Identifying feature gaps and opportunities
• Understanding competitive threats and advantages

What This Skill Does

Creates comprehensive competitive analysis covering features, positioning, strengths, weaknesses, and identifies differentiation opportunities.

Instructions

Help me create a comprehensive competitive analysis for [your product] by:

1. Identifying key comparison dimensions:

• Core features and capabilities
• Pricing strategy and model
• Target market and ideal customer
• Technology stack and architecture
• UX/UI approach and design philosophy
• Go-to-market strategy

1. Analyzing these competitors:

[Competitor 1] [Competitor 2] [Competitor 3]

1. For each competitor, highlight:

• Unique value proposition
• Market positioning
• Key strengths
• Notable weaknesses
• Feature gaps compared to your product

1. Providing recommendations:

• Differentiation opportunities
• Potential positioning strategies
• Feature priorities to stay competitive
• Market segments they're missing

Your product context: [Describe your product, target users, and what you know about competitors]

Best Practices

• Focus on 3-5 direct competitors (not the whole market)
• Include both established players and emerging startups
• Look at actual product usage, not just marketing claims
• Consider both feature parity and differentiation
• Analyze pricing in c...

Further Reading

• Competitive Analysis Framework