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pmprompt/claude-plugin-product-management/competitive-analysis-framework

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PublishedNovember 6, 2026 at 04:34 AM
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name: competitive-analysis-framework description: "Create detailed competitive analysis and positioning. Use when launching a new product, planning positioning, or identifying differentiation opportunities." argument-hint: "[your product] [competitor 1] [competitor 2] [competitor 3]" metadata: version: "1.0.1"


Domain Context

This skill implements a proven product management framework. The approach combines best practices from industry leaders and is designed for practical application in day-to-day PM work.

Input Requirements

  • Context about your product, feature, or problem
  • Relevant data, research, or constraints (recommended but optional)
  • Clear articulation of what you're trying to achieve

Competitive Analysis Framework

When to Use

  • Launching a new product or entering a market
  • Planning your product positioning and differentiation
  • Investors or stakeholders asking about competition
  • Identifying feature gaps and opportunities
  • Understanding competitive threats and advantages

What This Skill Does

Creates comprehensive competitive analysis covering features, positioning, strengths, weaknesses, and identifies differentiation opportunities.

Instructions

Help me create a comprehensive competitive analysis for [your product] by:

  1. Identifying key comparison dimensions:
  • Core features and capabilities
  • Pricing strategy and model
  • Target market and ideal customer
  • Technology stack and architecture
  • UX/UI approach and design philosophy
  • Go-to-market strategy
  1. Analyzing these competitors:

[Competitor 1] [Competitor 2] [Competitor 3]

  1. For each competitor, highlight:
  • Unique value proposition
  • Market positioning
  • Key strengths
  • Notable weaknesses
  • Feature gaps compared to your product
  1. Providing recommendations:
  • Differentiation opportunities
  • Potential positioning strategies
  • Feature priorities to stay competitive
  • Market segments they're missing

Your product context: [Describe your product, target users, and what you know about competitors]

Best Practices

  • Focus on 3-5 direct competitors (not the whole market)
  • Include both established players and emerging startups
  • Look at actual product usage, not just marketing claims
  • Consider both feature parity and differentiation
  • Analyze pricing in c...

Further Reading

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