prism-shadow/gdpevo/demonstration-skill-attempt-01

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Build ApexCloud CRM retention analytics outputs from the ApexCloud Retention Operations API and strict JSON answer templates. Use for tasks involving renewal risk queues, QBR metrics packets, receivables and pipeline operations reviews, churn model validation, candidate outreach ranking, high-touch retention action boards, or any ApexCloud CRM retention workflow requiring controlled labels, policy codes, deterministic rounding, and JSON-only output.

Install

npx vskill@latest install prism-shadow/gdpevo/demonstration-skill-attempt-01

SKILL.md

ApexCloud Retention Analytics

Core Workflow

  1. Read the user prompt and the provided answer template first. Treat the template as authoritative for top-level keys, nested fields, nullability, enum vocabulary, and whether policy-code blocks must be returned.
  2. Use only the account IDs, date ranges, months, regions, quarters, events, and due dates requested by the prompt. Do not add extra accounts unless the prompt asks for an all-region/all-customer summary.
  3. Query the ApexCloud Retention Operations API using the base URL from the current prompt or harness. In this eval family, a shared proxy may be provided at http://127.0.0.1:8066 even when prompt text references the original local service port.
  4. Reconcile data by stable identifiers first: account_id for CRM/account/metrics/tickets/NPS/opportunities, exact CRM account or legal customer name for A/R matching, and explicit event or quarter parameters for operations context.
  5. Calculate fields from source data, then sort, rank, round, and validate against the template. Return one JSON object only, with no Markdown, comments, or explanatory text.

API Usage

Use endpoint families named in the prompt. Common ApexCloud public endpoints include:

  • /api/accounts for CRM account lists, profiles, legal names, regions, segments, renewal dates, lifecycle, and matching context.
  • /api/accounts/<account_id> for one account profile.
  • /api/accounts/<account_id>/metrics?start=YYYY-MM&end=YYYY-MM for monthly revenue, usage, health, and other account metrics.
  • /api/accounts/<account_id>/tickets?start=YYYY-MM-DD&end=YYYY-MM-DD for support volume and SLA health.
  • /api/accounts/<account_id>/nps?start=YYYY-MM-DD&end=YYYY-MM-DD for sentiment surveys.
  • Account billing snapshot endpoints, when named, for current ARR. Prefer billing snapshots over CRM revenue for current_arr.
  • /api/finance/ar-aging for receivables as of an A/R date. Use query parameters from the prompt when available.
  • /api/opportunities for CRM pipeline, opportunity status, close dates, product line, amount, and account linkage.
  • /api/hr/summary for quarter/region HR operations context.
  • /api/events/performance for named event performance context.
  • /exports/churn/train.csv, /exports/churn/validation.csv, and /exports/churn/candidates.csv for churn model validation and candidate ranking tasks.

When an endpoint returns linked records or source metadata, use those links instead of fuzzy inference. If an endpoint has more rows than requested, filter locally to the prompt's account list and inclusive date/month window.

Source Rules

  • current_arr: use the latest relevant billing snapshot as the authoritative ARR source. Do not substitute monthly CRM revenue unless the template explicitly asks for revenue metrics.
  • revenue in QBR month rows: use account monthly metrics or CRM closed-won/revenue data for that month, not A/R balances.
  • support_tickets and clean_ticket_count: count customer-relevant tickets inside the requested date window. Exclude duplicates, tests, spam, cancellations, or non-customer noise when flags/statuses identify them.
  • sla_compliance_pct: calculate from clean tickets with SLA outcome fields. If there are no eligible tickets, follow the template's zero/null convention.
  • latest_nps: use the latest survey in the requested window. Monthly QBR NPS uses that month's survey value; use null only when the template permits and no survey exists.
  • overdue_balance: use overdue A/R aging buckets, excluding current/not-due amounts. For older-bucket receivables tasks, include customers with a positive older-bucket balance.
  • expansion_pipeline: sum open expansion opportunities for the account whose close dates fall inside the requested opportunity window.
  • pipeline_summary: filter opportunities to the requested quarter/date range. Count won, lost, and open separately. Calculate win_rate_pct as won_count / (won_count + lost_count) * 100, excluding open opportunities.
  • top_open_product_line: choose the product line with the largest open pipeline amount; break ties deterministically by name.
  • HR/event fields: use the requested quarter, region scope, event identifier, and source totals directly.

Risk Signals

Use reason codes only from the template vocabulary.

  • overdue_receivable: positive overdue A/R balance in the requested as-of snapshot.
  • renewal_window: renewal date falls in or near the prompt's renewal/action window.
  • nps_drop: sentiment worsens materially or latest NPS is low relative to earlier window data.
  • sla_degradation: SLA compliance declines, breaches target, or has repeated unresolved support health issues.
  • usage_decline: product usage or adoption declines across the requested months.
  • low_tenure_high_churn: low tenure is associated with higher churn risk in the model or lifecycle context.
  • expansion_offset: open expansion pipeline exists and can partially offset revenue exposure.
  • clean_billings: no overdue balance for the requested A/R snapshot.

For risk_score, use an API-provided/model score if present. Otherwise use a deterministic additive score from the above signals, with overdue receivables, renewal timing, SLA degradation, NPS decline, usage decline, and low-tenure churn risk increasing score, and expansion offset reducing net exposure but still reported as a reason. Clamp scores to integers from 0 to 100. Map levels consistently: critical for the highest-risk tier, then high, medium, and low.

Action Rules

Use the template's controlled action labels exactly.

  • collections_followup: choose when overdue receivables are present and the task is not explicitly overriding action priority.
  • technical_recovery: choose for SLA degradation, support health problems, NPS deterioration, or usage decline when no collections action has priority.
  • renewal_save: choose for near-term renewal exposure without collections priority and without stronger technical recovery indicators.
  • executive_qbr: choose for strategic QBR/escalation contexts where executive alignment is the main next step.
  • nurture_monitor: choose for low-risk watchlist accounts or clean-billing churn candidates with no urgent recovery action.
  • no_action: use only when the template allows it and there is no follow-up action due.

For follow-up calendars, map next_touch_due_date from the action-specific dates in the prompt. Use null for no_action when the template permits.

Output Patterns

Renewal Risk Queues
  • Rank only the requested accounts and return exactly the requested count, usually top 5.
  • Sort by risk_score descending, then by ARR exposure descending, then by account_id for ties.
  • portfolio_summary.accounts_reviewed is the number of requested accounts reviewed.
  • critical_or_high_count counts returned or in-scope accounts at critical or high, matching the prompt/template convention.
  • arr_at_risk sums current_arr for critical/high accounts, not all accounts.
  • collections_count and technical_recovery_count count returned accounts by primary_action.
  • model_checks.uses_billing_arr_source should be true when current_arr came from billing snapshots.
  • model_checks.tenure_risk_direction is negative when shorter tenure indicates higher churn risk, positive when longer tenure indicates higher risk, and not_assessed when tenure was not evaluated.
QBR Metrics Packets
  • Return one row per requested month, in month order.
  • average_revenue is the arithmetic mean of monthly revenue values.
  • peak_revenue_month, max_sla_month, and peak_nps_month use the earliest month on ties.
  • ticket_trend is improving when ticket counts decline over the period, worsening when they rise, and flat otherwise.
  • Metric source labels should match the source family: crm_closed_won or monthly metrics for revenue, support_export for tickets, sla_report for SLA, and nps_survey for NPS.
  • Set needs_technical_signoff true when SLA/support/usage issues require technical recovery; otherwise false.
  • Pick exactly the requested number of agenda topics, ordered from relationship framing and metrics to recovery/expansion and next-period planning.
Receivables And Pipeline Reviews
  • Start from A/R customers with positive older-bucket overdue balances.
  • Link a receivable to CRM only when the customer is a CRM account by exact account linkage or exact legal-name match. Do not treat subsidiaries, foundations, regional entities, or merely similar names as linked without an explicit CRM link.
  • Use link_status values linked or unlinked; set account_id to null for unlinked customers.
  • Sort overdue_followups by customer_name ascending unless the prompt says otherwise.
  • financial_summary.overdue_client_count counts follow-up customers; overdue_total sums their overdue balances.
  • linked_followup_count and unlinked_followup_count count the follow-up rows by link status.
  • primary_action for receivables follow-ups is normally collections_followup.
Churn Model Validation And Candidate Ranking
  • Load train, validation, and candidate CSVs from the export endpoints.
  • Count training_rows and validation_rows directly after normal parsing.
  • feature_count is the number of model feature columns, excluding IDs, labels/targets, split markers, and prediction/output columns.
  • If validation rows include predictions, compute accuracy from those predictions. If not, fit a deterministic model from train features and evaluate the validation set using a fixed threshold, usually 0.5.
  • Express accuracy_pct to 1 decimal and map accuracy_band to below_70, 70_to_79, 80_to_89, or 90_plus.
  • Determine tenure_coefficient_direction from the model coefficient or documented feature contribution for tenure: negative, positive, or zero.
  • Rank only prompt-specified candidates by predicted_churn_probability descending. Use 3 decimal places for probabilities and sequential ranks after filtering.
  • Map outreach by the strongest driver: overdue balance to collections_followup, renewal/low-tenure churn risk to renewal_save, SLA/NPS/usage degradation to technical_recovery, otherwise nurture_monitor.
  • past_due_shortlist_count and low_tenure_shortlist_count count the requested candidate shortlist, not the entire candidate export, unless the prompt explicitly asks for all candidates.
  • average_probability_top5 is the arithmetic mean of the returned top 5 probabilities.
Retention Action Boards
  • Return all requested accounts in standard board order: risk severity descending, current ARR descending within severity, then account_id for deterministic ties.
  • arr_at_risk sums ARR for accounts with an active risk action, excluding no_action accounts.
  • open_expansion_pipeline sums open expansion pipeline across the board scope, including lower-risk accounts if they have open expansion.
  • net_revenue_exposure equals arr_at_risk - open_expansion_pipeline.
  • Count segment summary fields from CRM account profile segments for the requested board accounts.
  • Fill followup_calendar exactly from prompt-provided action due dates.

Policy Codes

When the template includes policy-code fields and the prompt does not define a different policy, use the standard ApexCloud conventions implied by the calculations:

This is the start of the file. Read the full SKILL.md on GitHub.

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