sablier-labs/plugin-marketplace/writing

Writing Skill

Create written content that represents the Sablier brand—informative, confident, and focused on real value rather than hype. This skill covers blog posts, case studies, and X/Twitter content.

Before Writing Any Content

Load shared brand references from the plugin's references/ directory:

1. Read (plugin) ./references/BRAND_VOICE.md — Sablier's voice and style
2. Read (plugin) ./references/COMPANY_PROFILE.md — products, metrics, positioning
3. Read (plugin) ./references/ICP.md — who the audience is
4. Reference (plugin) ./references/VOICE_EXAMPLES.md — past content for consistency
5. Fetch docs if needed — use https://docs.sablier.com/llms.txt for product details

Content Types

Blog Posts

For long-form content: product announcements, educational articles, comparisons, technical deep dives.

Load detailed guidance: ./references/BLOG_POSTS.md

Quick reference for post types:

Case Studies

For customer success stories documenting how organizations use Sablier.

Load detailed guidance: ./references/CASE_STUDIES.md

Standard structure:

1. About [Customer] — 2-3 sentences
2. The Challenge — what problem, why it mattered
3. The Solution — why Sablier, how implemented
4. The Results — quantifiable outcomes
5. Customer Quote — direct quote if available
6. Key Takeaway — one actionable insight

X/Twitter Posts

For social media content: announcements, educational threads, social proof, hot takes.

Load detailed guidance: ./references/X_TWITTER.md

Post type quick reference:

Voice Principles

Maintain these across all content:

• Confident, not arrogant — Let data and track record speak
• Educational first — Provide value even without Sablier
• Direct — Get to the point, don't pad
• Technical but accessible — Explain jargon, use examples
• Customer-centric — Their story, not ours

Proof Points

Weave in when relevant:

• 6+ years without hacks
• 530,000+ streams created
• Major customers: Ethena, Uniswap DAO, Fluid, Maple, Immutable
• Low, predictable fees
• Multiple audits
• Operating since 2019

Good example:

Sablier has been running on mainnet since 2019 without any security incidents—a track record
that matters when you're distributing millions in tokens.

Bad example:

Sablier is the best and most secure platform!!!

What to Avoid

Across all content:

• "We're excited to announce..." — Lead with the news
• Hype words (revolutionary, game-changing, LFG)
• Vague claims ("great results", "significant improvement")
• Making it about Sablier instead of the reader/customer
• Feature lists without benefits — Always include "so what"
• Wall of text — Use headers, lists, short paragraphs
• Engagement bait ("RT if you agree")
• Excessive emoji

Quality Checklist

Before publishing any content:

• [ ] Does it provide value even without Sablier mentions?
• [ ] Are claims supported with specific data or examples?
• [ ] Is it scannable (headers, lists, short paragraphs)?
• [ ] Is voice consistent with brand guidelines?
• [ ] Are CTAs clear and appropriate (not pushy)?
• [ ] Does it sound like Sablier, not generic crypto marketing?

Reference Files

Shared Brand References (Plugin Level)

Located at plugins/sablier/references/:

• `./references/BRAND_VOICE.md` — Voice and style guidelines
• `./references/COMPANY_PROFILE.md` — Products, metrics, positioning
• `./references/ICP.md` — Ideal customer profile
• `./references/VOICE_EXAMPLES.md` — Past content examples

Content-Type Specific References (This Skill)

Located at plugins/sablier/skills/writing/references/:

• `./references/BLOG_POSTS.md` — Detailed blog post templates and guidelines
• `./references/CASE_STUDIES.md` — Case study structure and examples
• `./references/X_TWITTER.md` — X/Twitter post formats and examples

Load the appropriate content-type reference when writing that specific format.