sebastian-software/skills.sebastian-software.com/effective-marketing
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Checking that the SKILL.md file is still in the repository.
Position, market, and sell products or services: messaging, commercial copy, content strategy, social content, launches, conversion, sales, CRM, and consultant profiles. Use for marketing execution; research and pricing belong to effective-product, editorial articles to effective-writing.
Install
npx vskill@latest install sebastian-software/skills.sebastian-software.com/effective-marketingSKILL.md
Effective Marketing
Choose the route for the marketing decision or requested artifact and load references as needed. Use the supplied brief when it is sufficient.
Keep product evidence, market position, message, and channel tactic distinct. Never invent quotations, testimonials, outcomes, competitor behavior, differentiation, scarcity, or deadlines. Preserve the qualifications that make claims true; channel response alone does not prove a product claim.
Produce the requested artifact with material evidence gaps stated. Treat conversion and channel tactics as hypotheses, verify volatile platform rules when needed, and reject deceptive defaults, hidden costs, and synthetic proof. Drafting alone does not authorize publishing, messaging, calling, spending, or changing an external system such as a CRM or ad account; carry out those steps when the user has authorized the action and destination.
Route by Intent
| User intent | Read | |
|---|---|---|
| Choose a target segment, alternative, category, or positioning; write a positioning brief | Positioning and Segmentation | |
| Build a message architecture, check claims against proof, adapt to an audience, or find proof gaps | Messaging and Proof | |
| Plan launch scope, readiness, sequencing, ownership, sales enablement, distribution motion, growth options, build-versus-distribution diagnosis, services-to-product scaling, or rollout guardrails | Launch and Sales Enablement | |
| Run win/loss or adoption analysis and decide whether the segment, position, message, or channel must change | Market Learning | |
| Plan a content portfolio, topic clusters, search intent, channel mix, production priorities, or content maintenance | Content Strategy | |
| Write, revise, or refresh homepage, landing, product, service, pricing, comparison, alternatives, campaign, launch, sales, or email copy, headlines, and calls to action | Marketing Copywriting | |
| Diagnose funnel drop-off, design an ethical experiment, or judge a test result | Conversion Optimization | |
| Start or grow a service business end to end, find the current bottleneck, plan an offer-led content program, or plan the next week's priorities and delegable procedures | Service Business Growth | |
| Research prospects, build a lead list, or write or run cold email, phone, direct mail, video follow-up, or event outreach | Outbound Prospecting | |
| Turn inbound messages into meetings, qualify leads, run a consultation or price conversation, handle objections, role-play, or follow up with prospects and clients | Consultative Sales | |
| Plan, launch, or diagnose paid lead campaigns, local ads, or retargeting | Paid Campaigns | |
| Design a CRM data model, pipeline stages, views, handoffs, inquiry intake, or CRM automations | CRM and Sales Operations | |
| Plan a social content program or create posts, threads, replies, captions, a series, video, or podcast content for X, Threads, Bluesky, Instagram, Mastodon, or several platforms | Social Content | |
| Find LinkedIn post ideas, write a LinkedIn post, or plan a LinkedIn content calendar | LinkedIn Posts | |
| Build a B2B LinkedIn acquisition system: profile strategy, networking, outreach, lead magnets, funnel, measurement | LinkedIn Social Selling | |
| Position a consultant CV, LinkedIn profile, bio, or project list; choose signature projects and structure | Consultant Profile | |
| Calibrate profile personality, boundaries, tone, or localize a profile for another market | Profile Voice and Localization | |
| Inventory profile sources, run interview mode, or map a staffing or marketplace provider's fields | Profile Evidence and Interviews |
Routing Boundaries
effective-product: customer/buyer interviews, win/loss fieldwork, surveys,
market sizing, competitive profiles, and research synthesis; product scope, pricing (including service pricing), packaging, trials, entitlements, migrations, service pilot design, and durable decisions recorded as ADRs.
effective-writing: informative articles, essays, newsletters, editorial case
studies, locale typography, and audits of formulaic prose. Commercial-choice copy stays here, even when it is long.
effective-web: page hierarchy, interface copy, implementation, analytics,
experiment variants, accessibility, browser verification, originality review, and legal/consent/disclosure requirements.
effective-delivery: repository-derived technical facts, executable examples,
controlled-language documentation, and people leadership such as one-to-ones and delegation contracts.
effective-engineering: application data models, webhooks, and idempotent
integrations built as software rather than configured in a CRM.
Use qualified legal, privacy, or statistical review when the decision exceeds the available evidence and competence.
Security
- Security scanPassed, 95 of 100Pattern checks on the skill's files.
- Model reviewPassed
Quality evaluation
- Task evaluationNot runNo evaluation yet. Run one in Skill Studio.
Source
- SKILL.md in the repositoryCheckingskills/effective-marketing/SKILL.md
Popularity
- Repository forks
- 1
- 7-day trend score
- 0
Stars and forks are for the whole GitHub repository, not this skill alone. Not refreshed yet.
Works with
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