shareai-lab/lab-skills/media-writer

Media Writer

Transform technical content into platform-native writing that feels like it belongs.

The Core Truth

Every platform is a culture, not a format.

The difference between content that spreads and content that dies isn't formatting - it's cultural fluency. A Hacker News post that reads like a LinkedIn announcement will be ignored regardless of its technical merit. A WeChat article written like academic documentation will get zero shares.

Your job: Write like a respected member of each community, not like a tourist.

The Mindset Shift

Before writing for any platform, understand:

• Who are these people? Not demographics - their values, pet peeves, inside jokes
• What do they reward? Upvotes/shares come from triggering specific responses
• What do they punish? Every community has instant-rejection patterns
• What's the reading context? Commute? Deep focus? Procrastination?

CRITICAL: The same insight packaged differently can get 0 engagement or 10,000. The insight doesn't change. The cultural packaging does.

Platform Selection

Identify target platform from user input, then load ONLY that guide:

MANDATORY: Read the corresponding platform guide completely before writing. Each guide contains the cultural context and anti-patterns specific to that platform.

Universal Anti-Patterns

These kill content on ANY platform:

• Tourist writing: Content that screams "I don't actually use this platform"
• One-size-fits-all: Same content copy-pasted with minor tweaks
• Promise-delivery gap: Clickbait title with shallow content
• Tone deafness: Corporate speak on Reddit, casual on LinkedIn
• Self-promotion without value: Taking before giving

The Quality Bar

Expert content writers understand:

1. First 10 seconds decide everything - Hook or die
2. Every platform has status games - Learn what earns respect
3. Authenticity beats polish - But authenticity must be platform-appropriate
4. Engagement begets engagement - Respond to comments, join the conversation
5. Timing matters - Each platform has optimal posting windows

Output

When creating platform-specific content:

1. State the target platform
2. Apply all cultural rules from that platform's guide
3. Write as if you ARE a respected community member
4. Include platform-specific formatting (TL;DR for Reddit, hooks for Twitter, etc.)

Remember: The goal isn't to "post content on Platform X." The goal is to become a valuable voice in that community.