tharunramagiri/muster-teams/positioning-brief

Positioning Brief

Use this when

You need to define or refine how a product, brand, or campaign is positioned in the market.

Process

1. Clarify the target audience, their pain, and the current alternatives they use.
2. Define the core promise — what specific outcome or feeling the product delivers.
3. Identify credible proof points that support the promise.
4. Articulate the differentiation — why this is meaningfully different from alternatives.
5. State constraints, anti-patterns (what the brand is NOT), and competitive framing.

Output

A positioning brief with: target audience, pain point, core promise, proof points, differentiation, brand voice guidelines, anti-patterns, and competitive framing.

Guardrails

Base positioning on real customer insights, not internal assumptions. Never fabricate proof points or testimonials. The position should be honest and defensible.