thedesignproject/agent-skills/business-kickoff-workshop

45-min Business Model Canvas Workshop — [Customer Name]
Prepared by: [Designer name if given, otherwise leave blank]
 
Customize note: [2–3 sentences on what you noticed about this company's stage/model that shaped these questions]
 
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Introduction — Opening (10 min)
Goals: warm tone, set expectations, collaborative energy.
 
[Rewrite the intro script with the customer's name and product woven in]
 
Kick-off questions:
- Quick round of introductions
- "[Customized 30-second pitch question for this specific company]"
 
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Part 1 — The Heart of the Business (Customer + Value) (10 min)
Canvas: Customer Segments, Value Propositions
 
Value Proposition
[3 customized value prop questions based on their product and competitive landscape]
 
Customers & Segments
[3 customized segment questions based on their known or likely user types]
 
Job-to-be-Done
[1 customized JTBD question based on their product]
 
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Part 2 — Relationship & Channels (10 min)
Canvas: Channels, Customer Relationships
 
Channels
[2 customized channel questions based on their known go-to-market or distribution]
 
Customer Relationships
[2–3 customized relationship questions based on their industry and business model type]
 
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Part 3 — The Engine Room (5 min)
Canvas: Key Activities, Key Resources, Key Partners
 
Key Activities
[2 customized activity questions]
 
Key Resources
[2 customized resource questions]
 
Key Partners
[2 customized partner questions]
 
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Part 4 — Revenue & Costs (5 min)
Canvas: Revenue Streams, Cost Structure
 
Revenue Streams
[3 customized revenue questions based on their known or likely model]
 
Cost Structure
[2 customized cost questions]
 
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Closing — Wrap-Up & Next Steps (2–3 min)
- "What part of this model feels strongest to you right now?"
- "Where do you think the biggest opportunity for improvement is?"
- [Optional: product demo, teardown, or specific feature discussion]

[CUSTOMER NAME] — BUSINESS MODEL CANVAS
Based on stakeholder interview transcript only. Gaps labeled "Needs Clarification."
 
1. CUSTOMER SEGMENTS
[Bullets from transcript only — include primary paying customers, end users, any sub-segments or audience distinctions mentioned]
 
2. VALUE PROPOSITION
[Bullets from transcript only — what problem it solves, what makes it distinct, the core promise to each segment]
 
3. CHANNELS
[Bullets from transcript only — how customers find and access the product]
 
4. CUSTOMER RELATIONSHIPS
[Bullets from transcript only — how the company communicates, retains, and supports customers]
 
5. REVENUE STREAMS
[Bullets from transcript only — current and planned monetization]
 
6. KEY RESOURCES
[Bullets from transcript only — team, technology, content, IP, infrastructure]
 
7. KEY ACTIVITIES
[Bullets from transcript only — what the company does most to deliver value]
 
8. KEY PARTNERSHIPS
[Bullets from transcript only — external dependencies, collaborators, platform relationships]
 
9. COST STRUCTURE
[Bullets from transcript only — known or implied major costs]

DESIGN IMPLICATIONS
[2–4 observations about what this business model means for the design work — where the product UI needs to support the model, where there are gaps or tensions worth exploring in design]