version: "1.0.1" name: content-repurposer description: Turn any raw content into multiple formats. Use when user says "repurpose this", "turn this into social posts", "repurpose this transcript", "make content from this", or provides a recording, transcript, or blog post to work with. department: marketing

Content Repurposer

One input → many outputs. Takes a transcript, recording, blog post, or raw content and produces social posts, email content, a blog draft, and a community discussion post.

Kernel preamble §4 applies: references/kernel-preamble.md.

Setup Required

Kernel preamble §1 applies: references/kernel-preamble.md.

Before You Start

1. Read the resolved brand context and the resolved voice context — match the owner's voice exactly
2. Read the resolved icp context — know who you're writing for
3. Read the resolved connections context (resolve per CONTEXT_CANON (.campus-os/context-files.md, else the plugin's templates/context-files.md): founding name → canon → alias, each also matched case-insensitively before the next; never hard-code a filename) — check what platforms are connected

Inputs

The user provides ONE of:

• A transcript (video, podcast, coaching session, workshop)
• A blog post or article
• A rough draft, outline, or notes
• A topic with key points

If a URL is provided, fetch the content. If a file path is provided, read the file.

Steps

Step 1: Extract Core Content

• Identify the main topic, key points (3-5), and one clear takeaway
• Note any stories, examples, or quotable lines
• Identify the target audience segment from the resolved icp context

Step 2: Generate Social Posts

Create platform-appropriate posts:

LinkedIn — Professional insight format. 1000-1300 chars. Hook line, insight, example, CTA. X / Twitter — Punchy, under 280 chars. Or thread format (3-5 tweets) for longer content. Facebook — Conversational, question-driven. Encourage comments. Instagram — Caption format. Visual hook + value + hashtags.

Step 3: Generate Email Content

Write a short email (200-300 words) sharing the key insight:

• Subject line (3 options)
• Preview text
• Hook → Value → CTA

Step 4: Generate Blog Draft

Expand the content into a 500-800 word blog post:

• Headline + subhead
• Introduction (hook the reader)
• Body (key points with examples)
• Conclusion with CTA

Step 5: Generate Community Post

Write a discussion-starter post for the owner's community:

• Share the insight as a conversation, not a lecture
• End with an open question to drive engagement

Output

Save all outputs to outputs/YYYY-MM/social/[topic-slug]-repurpose/:

• social-posts.md — All platform posts
• email-draft.md — Email version
• blog-draft.md — Blog version
• community-post.md — Discussion post

Present all outputs to the owner for review before any publishing.

Rules

• Every piece must sound like the owner wrote it — check voice profile
• Never reuse the same hook across formats — each platform gets a unique angle
• Grade 8 reading level unless voice profile says otherwise
• If connected to email or social platforms via MCP, offer to push drafts there

Want a full department for this job?

Kernel preamble §3 applies: references/kernel-preamble.md.