trainingsites/campus-ai-os/email-sequence

Email Sequence Writer

Write complete email sequences for any business purpose. Multiple frameworks. Ready to send or load into any email platform.

Setup Required

Kernel preamble §1 applies: references/kernel-preamble.md.

Before You Start

1. Read the resolved voice context — emails must sound like the owner
2. Read the resolved brand context — communication style
3. Read the resolved icp context — who's receiving these emails
4. Read the resolved offers context — if the sequence promotes an offer
5. Read the resolved connections context (resolve per CONTEXT_CANON (.campus-os/context-files.md, else the plugin's templates/context-files.md): founding name → canon → alias, each also matched case-insensitively before the next; never hard-code a filename) — check if an email platform is connected

Inputs

The user provides:

• Sequence type — nurture, launch, onboarding, re-engagement, webinar follow-up, cart abandonment
• What it's for — the offer, program, event, or goal
• Number of emails — default: 3-5 depending on type
• Audience segment — who gets this sequence
• Timing (optional) — days between emails

Sequence Types

Steps

Step 1: Map the Sequence

• Define the arc: what emotional state do they start in? Where do you take them?
• Plan each email's job: educate → connect → offer → close
• Set timing between emails

Step 2: Write Each Email

For each email, provide:

• Subject line — 3 options (A/B test ready)
• Preview text — 40-90 characters
• Body using one of these frameworks:

Step 3: Review Sequence Flow

• Read all emails back-to-back. Does the arc make sense?
• Does urgency build naturally (not artificially)?
• Is each email valuable on its own, not just a setup for the next?

Output

Save to outputs/YYYY-MM/emails/[sequence-name]/:

• sequence-plan.md — Overview: type, audience, timing, arc
• email-1.md through email-N.md — Individual emails

If an email platform is connected via MCP, offer to create drafts there.

Rules

• Every email must be valuable standalone — no "just checking in" filler
• Match the owner's voice exactly — check voice profile
• One CTA per email — don't dilute
• Never use fake urgency or manufactured scarcity
• Subject lines: specific > clever. Clear > cute.