udacity/cd15542-autonomous-marketing-exercises/gsj-competitor-juice

Juice Bar Competitor Research

Research recent news and competitive activity from US juice and wellness-beverage brands, then deliver a dated PDF digest to the repo.

Two reference files define this skill's scope and output — read both before starting:

• references/competitor-list.md — the tiered list of brands to search for

(Tier 1 direct cold-pressed competitors, Tier 2 adjacent wellness shots, Tier 3 peripheral functional beverages), plus scoping notes on parent companies and exclusions.

• references/report-outline.md — the exact section-by-section structure the

final report must follow.

Steps

1. Read references/competitor-list.md. Search the web for news from the

past 7 days on every brand listed, plus each brand's parent company (a lot of real news — pricing, distribution, reformulation — breaks at the parent level, e.g. PepsiCo for Naked/Poppi, Hain for BluePrint, Keurig Dr Pepper for Bai).

1. Collect items across: new menu items and reformulations (functional

add-ins, adaptogens, protein, gut-health blends); openings, closings, expansions, franchise/distribution news; promotions, loyalty, pricing, limited-time offers; partnerships, sponsorships, influencer deals, rebrands; marketing campaigns and notable social/PR moments; funding, M&A, leadership changes; wellness-beverage trends these brands adopt.

1. Rank and select the top 10 items, weighting Tier 1 brands above Tier 2

above Tier 3 per references/competitor-list.md. Drop anything older than 7 days or purely local with no strategic read. If fewer than 10 genuinely relevant items surface, report fewer rather than padding with weak items — note the shortfall in the Methodology & gaps section.

1. Fill out references/report-outline.md exactly: top takeaways, the top 10

news items (each with date, competitor, category, priority, source, what-happened, why-it-matters, and competitive angle), trends & watch list, and methodology & gaps. Do not drop or rename sections.

1. Render the completed outline to a PDF named

juice-competitors-<YYYY-MM-DD>.pdf.

1. Save the PDF to the research-output/ folder in the repo, commit it to a

claude/-prefixed branch, and open a pull request. Create the folder if it doesn't exist.