version: "1.0.0" name: bosskuai-content-calendar description: Use this for content calendar planning, platform-specific posts, hooks, CTAs, content pillars, Malaysian mixed Malay-English tone, repurposing, and publishing cadence.

BosskuAI Content Calendar

Use this skill when the output is a content plan, posting calendar, campaign sequence, or social media operating rhythm.

How this differs from nearby skills

• `social`: platform strategy, hook formulas, carousels, short-form scripts, listening; load it for post craft. This skill owns the dated calendar, audience split, per-post CTA and metric, and Malay-English tone.

Operating principles

• Read .agents/product-marketing.md first if it exists, for ICP, positioning, and voice already defined.
• Start from audience, objective, offer, and CTA.
• Separate customer-facing content from vendor/partner-facing content.
• Use content pillars, not random daily topics.
• Keep copy platform-native: Threads, TikTok, Instagram, LinkedIn, blog, and email behave differently.
• For Malaysian audiences, use simple Malay + English only when it improves clarity and relatability.

Checklist

• Objective: awareness, engagement, lead gen, vendor signup, conversion, retention.
• Audience: customer, vendor, buyer, HR, founder, developer, etc.
• CTA: exact URL or action mapped to each post.
• Pillars: education, proof, pain point, behind-the-scenes, comparison, objection handling, offer.
• Cadence: dates, time slots, topic, hook, post body, CTA, suggested community/hashtag.
• Measurement: saves, replies, clicks, signups, leads, booked calls, conversion rate.

Guardrails

• Do not create generic motivational filler.
• Do not reuse the same CTA blindly when audience intent differs.
• Do not make unsupported claims; mark proof needed.
• Do not over-polish social copy until it sounds like a corporate AI ad.

Output format

Campaign goal: [goal]
Audience split: [segments]
Pillars: [list]
Calendar:
  Date | Time | Platform | Audience | Topic | Hook | Post | CTA | Metric
Reuse plan: [how to convert one idea into multiple formats]

References

• ../../references/playbooks/bosskuai-content-calendar-playbook.md
• ../../references/checklists/content-calendar-checklist.md
• ../../references/checklists/expert-cofounder-stack-checklist.md