version: "1.0.1" name: employer-footprint description: Use when the user wants a full, scored audit of what an employer would find about them online, matched to a specific target company or role. Runs parallel research across social media, public content, and search presence, then produces a credit-report style dashboard of positive and negative signals with recommendations. For a quick, informal social media check, use social-media-review instead. tags: footprint, digital, social-media, audit, employer, impression, online-presence, reputation

Employer Footprint Analysis

See yourself through an employer's eyes. A deep-research swarm audit of your digital footprint, synthesised into a credit-report style dashboard with actionable recommendations.

Capabilities

Quick Start

"Check my digital footprint before I apply to the NHS"
"What would a recruiter find if they searched for me online?"
"Audit my LinkedIn and Twitter for red flags"
"Generate interview questions based on what's publicly visible about me"

Accessibility

At skill start, check for career-helper-preferences.md in the current working directory using the Glob tool. If found, read the YAML frontmatter and apply:

• dyslexia_friendly: true → Use short sentences. Number all lists and options (never unnumbered). One decision per message. No idioms or metaphors; use plain replacements. Explicit signposting at every transition ("Step 2 of 4. Next: employer impression report."). Refer to saved files by description, not filename. Repeat key details (company names, role titles, dates); do not assume the user remembers from earlier messages.
• colour_blind: true → Never use colour alone to convey meaning. Use labels, text, or icons for all status indicators. Dashboard scores must use text labels, not colour coding.

If no preferences file exists and this skill was invoked directly (not dispatched by Tim): ask once, "Do you have any accessibility preferences I should know about? For example, if you're dyslexic, I can adjust how I format things." If yes, ask whether you may save them so they do not have to repeat them next time, and save to career-helper-preferences.md using the format in @../tim/references/tim-preferences-format.md only if they agree. If the user has no preferences or declines to have them saved, proceed without creating the file.

These rules apply to all communication with the user and to the formatting of output documents.

How It Works

This skill uses an agentic deep-research swarm approach:

1. You provide your name, CV, social media handles, and target company/role
2. Parallel research agents scan publicly available data across multiple channels simultaneously
3. Employer lens analysis interprets findings through the target company's values and culture
4. Dashboard synthesis produces a credit-report style output with positive/negative indicators
5. Recommendations suggest next actions across career-helper skills

Input Gathering

Before starting any analysis, collect the following via AskUserQuestion:

Required Information

Question 1: Basic Details "To analyse your digital footprint, I need some details. Let's start with the basics - what is your full name (as it appears professionally)?"

Question 2: Social Media Handles "Which social media platforms do you use? Please share your usernames/URLs for any that apply:"

• LinkedIn profile URL
• GitHub username
• Twitter/X handle
• Personal website or blog URL
• Any other professional platforms (Medium, Stack Overflow, Behance, Dribbble, YouTube, etc.)

Question 3: Target Context "Are you targeting a specific company and role? If so, please share:"

• Company name
• Role title
• Job description (if available)

Question 4: CV "Please share your CV - either paste the text, provide a file path, or upload it."

Question 5: Concerns "Is there anything specific you're worried an employer might find? (This helps me focus the analysis - everything stays private.)"

1. Full Footprint Analysis

What you need: Name + social handles + CV + target company/role (optional) Load: @references/digital-footprint-audit.md Template: @references/footprint-dashboard-template.md

Agentic parallel research covering:

Research Swarm Architecture

Launch parallel research agents for each channel simultaneously:

┌─────────────────────────────────────────────────────────────┐
│              EMPLOYER FOOTPRINT RESEARCH SWARM              │
├─────────────────────────────────────────────────────────────┤
│                                                             │
│   ┌──────────┐  ┌──────────┐  ┌──────────┐  ┌──────────┐  │
│   │ Agent 1  │  │ Agent 2  │  │ Agent 3  │  │ Agent 4  │  │
│   │ Google   │  │ LinkedIn │  │ Twitter/ │  │ GitHub   │  │
│   │ Presence │  │ Analysis │  │ X Audit  │  │ Profile  │  │
│   └────┬─────┘  └────┬─────┘  └────┬─────┘  └────┬─────┘  │
│        │             │             │             │          │
│   ┌──────────┐  ┌──────────┐  ┌──────────┐  ┌──────────┐  │
│   │ Agent 5  │  │ Agent 6  │  │ Agent 7  │  │ Agent 8  │  │
│   │ Other    │  │ News &   │  │ Company  │  │ Red Flag │  │
│   │ Socials  │  │ Media    │  │ Culture  │  │ Scanner  │  │
│   └────┬─────┘  └────┬─────┘  └────┬─────┘  └────┬─────┘  │
│        │             │             │             │          │
│        └──────┬──────┴──────┬──────┴──────┬──────┘          │
│               │             │             │                 │
│         ┌─────▼─────────────▼─────────────▼─────┐          │
│         │       SYNTHESIS & DASHBOARD ENGINE      │          │
│         │                                         │          │
│         │  • Score each dimension (1-10)           │          │
│         │  • Flag positives and negatives          │          │
│         │  • Map to employer values                │          │
│         │  • Generate recommendations              │          │
│         └─────────────────────────────────────────┘          │
│                                                             │
└─────────────────────────────────────────────────────────────┘

Channels Audited

Scoring Dimensions

Each dimension scored 1-10 with text-label rating (GREEN/AMBER/RED):

Output: {name-slug}-footprint-dashboard.md

2. Social Media Audit

What you need: Social media handles for specific platforms Load: @references/social-media-audit.md

Focused deep-dive into specific social channels:

• Platform-by-platform analysis
• Content tone assessment
• Privacy settings check (what's publicly visible)
• Recruiter-eye-view of each profile
• Specific recommendations per platform

Output: {name-slug}-social-media-audit.md

3. Employer Impression Report

What you need: Name + CV + target company name + role Load: @references/employer-impression-analysis.md Template: @references/footprint-dashboard-template.md Also Load: @references/digital-footprint-audit.md

The full footprint analysis interpreted specifically through the lens of the target employer:

• Company values and culture research (parallel with footprint analysis)
• Map your digital presence against their stated values
• Identify aspects of your experience to prioritise based on company needs
• Flag any misalignments between your online presence and their culture
• Generate talking points that leverage your digital presence positively

Output: applications/{role-slug}/{name-slug}-{company-slug}-employer-impression.md if an application folder exists for this company; otherwise {name-slug}-{company-slug}-employer-impression.md in the workspace root

4. Interview Questions from Footprint

What you need: Completed footprint analysis or employer impression report Load: @references/interview-questions-from-footprint.md

Generate likely interview questions based on what's publicly visible:

• Questions about specific projects or roles mentioned online
• Questions probing gaps or inconsistencies found
• Questions about controversial or interesting content discovered
• Questions that leverage your strongest public signals
• Preparation strategies for each question category

Output: {name-slug}-footprint-interview-questions.md

Deep Research Validation

All research uses a rigorous multi-cycle validation workflow: Load: @references/deep-research-reflection.md

• Gap Analysis - After initial search, identify what's missing
• Counter-Evidence Search - Actively search for contradicting information
• Source Credibility Scoring - Primary sources weighted over secondary
• Red Flag Hunting - Proactively search for negative/controversial content
• Citation Requirements - All findings include source URLs and access dates

Research Approach

The audit covers several independent sources (search-engine presence, LinkedIn, X/Twitter, GitHub, and the target company's culture and values), so run that research in parallel with Task sub-agents and parallel WebSearch calls rather than one source at a time. Use Sonnet for these research sub-agents; it searches and extracts well at a lower cost, and the scoring and recommendations stay with the main model.

Once the first pass is back, look for what is missing: flagged content that needs a closer look, claims on the CV that the online presence does not support, and counter-evidence or red flags the first searches did not surface. Search for those next. Then score every dimension, generate the dashboard, map the findings to the employer's values, and write the recommendations.

Persona Adaptation

When the user's context matches a specific persona, adapt the analysis focus:

Output Standards

• UK English throughout (unless US role explicitly requires US English)
• No emojis - Professional tone
• Cited sources - All findings include URLs and access dates
• Text-label ratings: GREEN/AMBER/RED as text, never colour alone
• Evidence-based - Every flag backed by specific findings
• Never invent data - Mark missing info as [NOT FOUND] or [PRIVATE]
• Privacy-conscious - Only analyse publicly available information

Tone of Voice

• Address the user as "you", not by name: "Your digital presence shows..." not "Bethan's digital presence shows..."; default to second person for warmth and engagement; occasional name use is fine for emphasis
• Avoid hyperbole and cinema poster phrasing (not "game-changing", "revolutionary", or "supercharge your career")
• Use the Oxford comma (serial comma: "skills, experience, and qualifications")
• Never use em dashes. Use commas, semicolons, colons, or full stops instead

Template Usage

When a capability names a template, load it with the @ reference before writing, and follow its structure and footer. Users and other skills rely on the same headings appearing in the same places.

Working with Blocked Content

When WebFetch fails (LinkedIn, Glassdoor, paywalled content):

• Ask user to screenshot the page (Read tool processes images)
• Or copy/paste text directly
• Or save as PDF and provide path
• Screenshots are read accurately, including dense pages, so a full-page capture is fine; ask only for the pages that matter to the task, to save the user effort

Workspace Recommendation

IMPORTANT: For the best experience, always use the same local folder for your career-helper sessions. This allows you to:

• Build on previous analyses across sessions
• Keep all career-helper outputs in one place
• Reference earlier reports when running new skills
• Track your progress over time

Recommended setup:

mkdir -p ~/career-helper-workspace
cd ~/career-helper-workspace

Then run all career-helper skills from this folder. Use /career-helper:status to see all your generated outputs.

Recommended Next Actions

After completing a footprint analysis, career-helper can help you act on the findings:

Relationship to /social-media-review

/social-media-review is the lightweight version of the social media audit within this skill:

When to recommend /social-media-review instead:

• User is a graduate or early career and just wants a quick check
• User asks to "review my social media" or "check my Instagram"
• User wants privacy settings advice and cleanup guidance
• User doesn't have a target company and isn't doing a formal job search yet

Related Skills

• /social-media-review - Quick social media health check (lighter alternative)
• /application-optimiser - Research the company and optimise your CV
• /linkedin-coach - Fix LinkedIn issues identified in the audit
• /interview-master - Prepare for questions based on your footprint
• /career-navigator - Build networking strategy leveraging your strengths

Employer Footprint Analysis | Career Helper Plugin | Prosper AI Consulting, UK