# GEO Optimization Proposal
## [COMPANY NAME] — AI Search Visibility
**Prepared by:** [YOUR AGENCY NAME]
**Prepared for:** [CONTACT NAME], [COMPANY NAME]
**Date:** [DATE]
**Valid until:** [DATE + 30 DAYS]
**Reference:** GEO-PROP-[YYMMDD]-[DOMAIN]
---
## Executive Summary
[COMPANY NAME] operates in [INDUSTRY] and serves customers across [GEOGRAPHY].
Our GEO audit of [DOMAIN], conducted on [DATE], reveals a GEO Readiness Score
of **[SCORE]/100 ([TIER LABEL])**.
This means your website currently has [TIER DESCRIPTION — use score interpretation table].
As AI-powered search (ChatGPT, Google AI Overviews, Perplexity) now influences
**[X]% of online discovery** and is growing at 527% year-over-year, this gap
represents a measurable risk to your pipeline.
The three most urgent issues are:
1.**[CRITICAL FINDING 1]** — [Business impact in one sentence]
2.**[CRITICAL FINDING 2]** — [Business impact in one sentence]
3.**[CRITICAL FINDING 3]** — [Business impact in one sentence]
We recommend the **[TIER NAME] package** at **€[PRICE]/month**, which addresses
all critical issues within 90 days and positions [COMPANY] as an AI-visible
authority in [INDUSTRY].
---
## The Opportunity: Why GEO Matters for [COMPANY NAME]
### The AI Search Shift Is Already Happening
| Metric | Value |
|--------|-------|
| AI-referred traffic growth (2025) | +527% YoY |
| AI traffic conversion vs. organic | 4.4x higher |
| ChatGPT weekly active users | 900M+ |
| Google AI Overviews monthly reach | 1.5B users, 200+ countries |
| Gartner: traditional search traffic drop by 2028 | -50% |
| Marketers investing in GEO today | Only 23% |
**First-mover advantage is real.** Companies that invest in GEO now will
capture the AI search channel before competitors do.
### Your Current Position
| Metric | [COMPANY] | Industry Average | Top Performers |
|--------|-----------|------------------|----------------|
| GEO Score | [SCORE]/100 | 45/100 | 75+/100 |
| AI Crawlers Allowed | [X]/14 | 8/14 | 14/14 |
| Brand Mentions (AI platforms) | [STATUS] | Moderate | High |
| Schema Coverage | [STATUS] | Partial | Complete |
| llms.txt | [Yes/No] | 12% have it | 78% have it |
---
## Audit Findings Summary
### GEO Score Breakdown
| Category | Your Score | Weight | Weighted | Priority |
|----------|-----------|--------|---------|----------|
| AI Citability & Visibility | [SCORE]/100 | 25% | [WEIGHTED] | [HIGH/MED/LOW] |
| Brand Authority Signals | [SCORE]/100 | 20% | [WEIGHTED] | [HIGH/MED/LOW] |
| Content Quality & E-E-A-T | [SCORE]/100 | 20% | [WEIGHTED] | [HIGH/MED/LOW] |
| Technical Foundations | [SCORE]/100 | 15% | [WEIGHTED] | [HIGH/MED/LOW] |
| Structured Data | [SCORE]/100 | 10% | [WEIGHTED] | [HIGH/MED/LOW] |
| Platform Optimization | [SCORE]/100 | 10% | [WEIGHTED] | [HIGH/MED/LOW] |
| **TOTAL GEO SCORE** | | | **[SCORE]/100** | **[TIER]** |
### Critical Issues Found
[For each critical issue from audit:]
#### 🔴 [ISSUE TITLE]
**What we found:** [Technical finding in plain language]
**Business impact:** [What this means for their revenue/visibility]
**Our fix:** [What we will do to resolve it]
**Timeline:** [When they will see improvement]
---
## Our Solution: Service Packages
We offer three engagement models based on the scope of optimization needed.
---
### BASIC — €2,500/month
*Best for: Sites with score 61-75 needing targeted improvements*
**What's included:**
-Quarterly full GEO audit (4x/year)
-Quarterly client report with score tracking
-Schema.org implementation (Organization + key page schemas)
-AI crawler access optimization (robots.txt)
-llms.txt creation and maintenance
-Email support (48-hour response)
**Estimated GEO score improvement:** +10-20 points in 6 months
**Contract:** Minimum 6 months
---
### STANDARD — €5,000/month ⭐ Recommended for [COMPANY]
*Best for: Sites with score 40-60 needing structured monthly work*
**Everything in Basic, plus:**
-Monthly full GEO audit + delta report
-Monthly strategy call (60 minutes)
-Content citability optimization (up to 10 pages/month)
-Brand authority building (Wikipedia, Wikidata, LinkedIn optimization)
-Platform-specific optimization (Google AIO, ChatGPT, Perplexity)
-E-E-A-T improvements (author pages, credentials, freshness signals)
-Slack channel for fast communication (24-hour response)
**Estimated GEO score improvement:** +25-40 points in 6 months
**Contract:** Minimum 6 months
---
### PREMIUM — €9,500/month
*Best for: Sites with score 0-40 with critical issues, or competitive industries*
**Everything in Standard, plus:**
-Bi-weekly strategy calls
-Technical SEO implementation support (Core Web Vitals, SSR, speed)
-Full content strategy + production (4 optimized articles/month)
-Active brand building (Reddit, YouTube, industry citations)
-Competitor monitoring and response
-Dedicated account manager
-Priority support (4-hour response)
**Estimated GEO score improvement:** +40-60 points in 6 months
**Contract:** Minimum 12 months
---
## ROI Projection for [COMPANY NAME]
Based on your current GEO score of [SCORE]/100 and industry benchmarks:
| Scenario | 6-Month Score | AI Traffic Increase | Est. Additional Value/Month |
|----------|--------------|--------------------|-----------------------------|
| No action | [SCORE + 2]/100 | +5% (organic growth) | €[LOW] |
| Basic package | [SCORE + 15]/100 | +30-40% | €[MED] |
| Standard package | [SCORE + 32]/100 | +60-90% | €[HIGH] |
| Premium package | [SCORE + 50]/100 | +100-150% | €[VERY HIGH] |
**Assumptions:**
-Based on estimated [X] monthly organic visitors to [DOMAIN]
-AI search is projected to drive 25-40% of organic discovery by end of 2026
-AI-referred traffic converts at 4.4x the rate of regular organic traffic
-Calculations use conservative estimates — actual results may vary
**Payback period (Standard package):** [X] months based on current traffic
---
## Engagement Timeline
### Month 1 — Foundation
-Kick-off call and onboarding (Week 1)
-Full technical audit + baseline metrics capture
-Quick wins implementation: robots.txt, schema, llms.txt, meta descriptions
-Expected score improvement: +5-10 points
### Month 2-3 — Optimization
-Content citability rewrites (top 10 pages)
-E-E-A-T improvements: author pages, credentials, dates
-Platform-specific optimization (Google AIO, ChatGPT, Perplexity)
-Brand presence: LinkedIn, Wikipedia/Wikidata groundwork
-Expected score improvement: +15-25 points cumulative
### Month 4-6 — Authority Building
-Brand mention campaigns (Reddit, industry sites, YouTube)
-Topical authority content strategy
-Monthly reports showing score improvements
-Expected score improvement: +30-45 points cumulative
### Month 6 — Review
-Full re-audit with before/after comparison
-ROI report
-Renewal discussion
---
## Why Us
-**GEO specialists**: We focus exclusively on AI search optimization, not traditional SEO agencies adapting to GEO
-**Transparent reporting**: Monthly reports show exactly what changed and why
-**No lock-in beyond minimum**: Month-to-month after initial commitment
-**Proven methodology**: 11-dimension GEO audit covering all major AI platforms
-**Fast results**: Quick wins visible within 30 days
---
## Investment Summary
| Package | Monthly | 6-Month | 12-Month |
|---------|---------|---------|----------|
| Basic | €2,500 | €15,000 | €30,000 |
| Standard | €5,000 | €30,000 | €60,000 |
| Premium | €9,500 | €57,000 | €114,000 |
*All prices exclude VAT. Payment terms: monthly, due within 15 days of invoice.*
---
## Next Steps
To move forward:
1.**Review this proposal** and share any questions
2.**Schedule a 30-minute call** to walk through findings together: [CALENDAR LINK]
3.**Sign the service agreement** (sent separately upon acceptance)
4.**Kick-off call** scheduled for your chosen start date
This proposal is valid for **30 days** from the date above.
---
## Terms & Conditions
-**Minimum commitment:** As stated per package above
-**Cancellation:** 30-day written notice after minimum term
-**Confidentiality:** All audit findings and client data are strictly confidential
-**Results:** We guarantee effort and methodology, not specific ranking outcomes
-**Reporting:** Monthly reports delivered by the 5th of each month
-**Access needed:** Read access to Google Analytics / Search Console (if available)
---
*This proposal was prepared using GEO-SEO analysis tools and reflects findings
from the audit of [DOMAIN] conducted on [DATE]. All scores and recommendations
are based on current industry best practices for Generative Engine Optimization.*